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Add phone number capture and Google user_data block to form dataLayer… #10

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Merged
envoy-adam merged 1 commit into from
Jul 6, 2026
Merged

Add phone number capture and Google user_data block to form dataLayer… #10

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33 changes: 31 additions & 2 deletions src/utils/form-handlers.js
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Original file line number Diff line number Diff line change
Expand Up @@ -109,17 +109,25 @@ function loadMarketoForm(form) {
}
const submitCallbackName = $form.data("submit-callback");
form.onSubmit(function (form) {
const vals = form.vals();
const phoneNumber = marketoFormatPhoneE164(vals.Phone);
window.analytics &&
analytics.track("Form Filled", {
formID: formId,
form_type: FORM_ID_TYPE_MAP[formId] || FORM_TYPES.NO_FORM_TYPE,
emailAddress: form.vals().Email,
emailAddress: vals.Email,
phoneNumber: phoneNumber,
});
window.dataLayer.push({
event: EVENT_NAME,
formID: formId,
form_type: FORM_ID_TYPE_MAP[formId] || FORM_TYPES.NO_FORM_TYPE,
emailAddress: form.vals().Email,
emailAddress: vals.Email,
phoneNumber: phoneNumber,
user_data: {
email: vals.Email,
phone_number: phoneNumber,
},
});
if (submitCallbackName) {
return window[submitCallbackName](form);
Expand Down Expand Up @@ -204,6 +212,27 @@ function marketoDisplayThankYou(values, followUpUrl, $form) {
return false;
}

// Google requires phone numbers in E.164 format: a plus sign (+) prefix and
// country code with no dashes, parentheses, or spaces, e.g. +11231234567.
// Forms using the intl-tel-input widget (intl-phone-init.js) already store the
// Phone field in E.164; this normalizes values from forms that don't.
// Returns "" when there is no phone value or it can't be normalized.
function marketoFormatPhoneE164(phone) {
if (!phone) return "";
const raw = String(phone).trim();
const digits = raw.replace(/\D/g, "");
let candidate = "";
if (raw.charAt(0) === "+") {
candidate = "+" + digits;
} else if (digits.length === 10) {
// No country code provided; assume US/Canada
candidate = "+1" + digits;
} else if (digits.length >= 11 && digits.length <= 15) {
candidate = "+" + digits;
}
return /^\+[1-9]\d{6,14}$/.test(candidate) ? candidate : "";
}

function marketoGetQueryParameter(sParam) {
let sPageURL = decodeURIComponent(window.location.search.substring(1)),
sURLVariables = sPageURL.split("&"),
Expand Down
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