Blend Local Search Marketing — SOPs

Single source of truth for operational procedures, checklists, and processes used by Blend Local Search Marketing.

Backup policy: This repo is the canonical version. Local copies in ~/.openclaw/workspace/sops/ are working mirrors — when procedures change, update here first, then pull to the Mac.

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Index

#	File	Purpose	Phase coverage
1	website-launch-checklist.md	Post-go-live SOP for every new site	8 phases: Analytics & Tracking → Tech SEO → Content/Conversion → AI Discoverability → Local SEO → Content Strategy → Monitoring → Optional Add-Ons

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Conventions

• File naming: kebab-case.md for SOPs; prefix with the domain category if it grows beyond the launch SOP (e.g., content-pipeline.md, lead-handling.md)
• Numbering: Phases use PHASE N: (uppercase); sub-checklists use N.M (decimal)
• Status markers: ☐ = incomplete, ☑ = complete, ⚠ = blocked
• Required vs Optional: Every task row is tagged Required / Medium / Low in the priority column
• Owner: Perry Stevens, Blend Local Search Marketing
• Last updated: see footer of each individual SOP

Updating an SOP

1. Edit the file (e.g., website-launch-checklist.md)
2. Bump the Last updated date in that file's footer
3. Add a one-line entry to that file's Change log block
4. Commit: git commit -am "sop: <phase>: <change summary>"
5. Push to main — that's it

Repository layout (expected as we add more SOPs)

.
├── README.md                       ← this file
├── website-launch-checklist.md     ← Phase 1–8 launch checklist (current)
├── content-pipeline.md             ← (planned) recurring content workflows
├── lead-handling.md                ← (planned) lead routing + CRM ops
└── reports/                        ← (planned) client report templates

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Last updated: 2026-08-26 Owner: Perry Stevens, Blend Local Search Marketing