A data science capstone project analyzing website and user analytics for Lander Leash, a dog leash company. Uses time series analysis to understand user traffic patterns and segment behavior.
- How does user traffic behave over time? Are there seasonal trends?
- How do different user segments compare in volume and behavior?
- Imports and cleans website analytics data (daily users, segments)
- Performs time series analysis and decomposition using
fpp3 - Segments users and compares traffic across groups
- Builds forecasts of future user volume
- Generates interactive visualizations with
plotly
- R / R Markdown (blogdown)
- fpp3, tidyverse, plotly, tidytext, kableExtra, scales
Lander Leash Analysis.Rmd— full capstone analysis