📊 Freelance Data Analyst

I help e-commerce, SaaS, and FinTech businesses answer the questions their data hasn't been able to answer yet — because it's scattered across six exports, never reconciled, and sitting in someone's downloads folder.

🔍 What I Do:
Database design · Marketing attribution · Funnel & conversion analysis · Churn & retention analysis · SQL, Python, and dashboard delivery.
I don't just hand back numbers — I hand back a decision.

🤝 Available For:
Freelance analytics projects for small to mid-size businesses. Especially effective where the data exists but hasn't been connected yet — e-commerce stores, SaaS products, and subscription businesses.

🚧 Recent Work:

E-Commerce Marketing Analytics — unified 6 disconnected data sources into a queryable database, attributed $37K in ad spend to revenue, and delivered a Q4 holiday game plan for an indie product company.

Payment Funnel Analysis — identified why 40.7% of SaaS subscribers never start the payment process.

Subscription Cancellation Analysis — surfacing churn patterns across a subscription product.

⚡ Background:
8 years in clinical healthcare + an MBA. I went from reading patient vitals to reading dashboards. Turns out spotting trends under pressure translates pretty well.