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FUTURE_DS_01 — Business Sales Performance Analytics

This project completes Future Interns Data Science & Analytics Task 1 using the Amazon product dataset already present in the repository. The analysis identifies revenue-prioritization trends, top products, high-value categories, pricing patterns, and customer-engagement signals.

The dataset does not include audited unit sales. Therefore, this project uses an estimated revenue proxy defined as discounted_price × rating_count for prioritization only. It must not be presented as official company revenue.

Project structure

Path Purpose
analysis.py Reproducible cleaning, KPI computation, insight generation, and visualization script
outputs/kpis.csv Executive KPI table
outputs/category_performance.csv Category-level performance table
outputs/top_20_products.csv Top products ranked by estimated revenue proxy
outputs/insights.txt Automatically generated findings and analytical limitation
outputs/*.png Publication-ready charts for the report or dashboard

How to run

From the repository root, install the dependencies and run the analysis:

python3 -m pip install -r FUTURE_DS_01/requirements.txt
python3 FUTURE_DS_01/analysis.py

The script reads amazon.csv from the repository root and writes all generated deliverables to FUTURE_DS_01/outputs/.

Analytical approach

The pipeline standardizes currency, percentage, rating, and rating-count fields; extracts the top-level product category; removes records without usable pricing, rating, or engagement values; and calculates an estimated revenue proxy. It then summarizes performance by category and product, produces an executive KPI table, and creates charts for category revenue, top products, rating engagement, and discount distribution.

Business insights and recommendations

The generated outputs support four practical decisions. First, category-level estimated revenue can guide assortment and inventory prioritization. Second, the top-product table can identify products for merchandising, promotion, or stock monitoring. Third, the rating-versus-engagement chart can distinguish products with broad customer attention from products with limited evidence. Finally, discount distribution can inform promotion governance and help identify whether deep discounts are concentrated in specific parts of the catalog.

Before making operational decisions, the business should join this product-level dataset to transactional sales, order dates, units sold, returns, fulfillment cost, and margin data. That enrichment would convert the current prioritization proxy into a defensible sales-performance model.

Author

Manus AI, prepared for the Future Interns Data Science & Analytics track.

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