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Gable Brand

The Gable marks and logo files, and the policy that governs their use.

The marks — Gable, GableLBM, AI_LM, and OpenLBM — and the logo files in assets/ are held by the Gable Steward and licensed to FutureBuild, Inc. for commercial use. They are published here so you can find them, identify them, and know what you may do with them.

The one thing to know

No code license in the OpenLBM Standard grants any trademark right. Not the Commons Profile, not the Surface Profile, not the permissive Connector Profile. Copyleft licenses grant rights in copyright; they are silent on trademarks, and that silence is not permission.

You may fork the code. You may not ship the fork as Gable. That distinction is the community's ultimate backstop against capture — it is what stops a consolidator from taking the commons and running it under the name the community built.

This repository exists to close a specific gap: brand assets that sit inside a code repository, under the code repository's license, invite the reasonable but wrong assumption that they are as freely reusable as the code around them. They are not. Separating them makes that explicit.


What's here

Path What it is
assets/ The logo files. See USAGE.md for which to use where.
LICENSE The OpenLBM Trademark Policy 1.0 — the operative instrument (LicenseRef-OpenLBM-Trademark).
TRADEMARK-POLICY.md The mark-usage policy in practical terms: what is permitted, what is not, what forks must do, and how to request permission.
USAGE.md Visual guidance — which file to use, clear space, minimum size, colors, backgrounds, and do/don't.
LICENSES/ The full text of LicenseRef-OpenLBM-Trademark. Each asset carries a .license sidecar naming it — the machine-readable declaration that everything here is Trademark-governed, not code-licensed.

The asset files

File Format Use it for
assets/logos/gable-logo-primary.svg SVG, 240 × 64 The primary horizontal lockup — mark plus "Gable LBM" wordmark. Built for dark backgrounds.
assets/logos/gable-mark.svg SVG, 64 × 64 The mark alone, no wordmark. Favicons, avatars, app icons, tight spaces. Adapts to the surrounding text color.
assets/logo.svg SVG, 512 × 512 Square badge on a light/white background, in the charcoal-and-cedar palette. A distinct, older treatment — read USAGE.md before mixing it with the primary lockup.
assets/logo.png Raster, 1024 × 1024 Raster fallback of the square badge, where SVG is not accepted. Note: despite the .png extension the file is JPEG data — see USAGE.md.

Quick answers

I'm building an integration and want to say it works with Gable. Yes — that's permitted nominative use. Write "works with Gable" or "an OpenLBM implementation" in plain text. Don't put our logo on your product, and don't name your product "Gable Something". See TRADEMARK-POLICY.md §2.

I forked the commons and want to run it for my own dealership. Go ahead — that's exactly what the license is for, and you don't need anything from this repository. If you keep it internal, nothing here constrains you. If you distribute or offer it to others, you must rename it. See TRADEMARK-POLICY.md §4.

I want to write about Gable / present it / teach it. Yes. Editorial, journalistic, and educational reference to the marks is fine, and you may use the logo to illustrate an article or a talk about Gable. Don't use it as your branding. See TRADEMARK-POLICY.md §3.

I'm a community member and want to say so. There's a defined set of things community members may do — including saying you run Gable and using the mark in community materials. See TRADEMARK-POLICY.md §6.

I want to offer Gable-branded hosting or services. That needs a written trademark license. Email colton@futurebuild.ai. See TRADEMARK-POLICY.md §7.

None of the above / I'm not sure. Ask. Email colton@futurebuild.ai with what you want to do and where it will appear. Asking is free and we would rather answer than enforce.


Licensing

Everything in this repository is governed by the OpenLBM Trademark Policy 1.0 (LicenseRef-OpenLBM-Trademark) — see LICENSE, the full text in LICENSES/, and the .license sidecar next to every asset.

It is not a code license. It grants no rights in software, and no code license grants rights under it. The two are independent instruments that answer different questions.

The marks are held by the Gable Steward under the Gable Charter §7, and changes to the trademark policy are subject to the Community Advisory Panel's veto under §4.5 of that charter. The community's brand is not FutureBuild's to give away — that is the point of holding it at the Steward.


Related

Repository What it is
openlbm The OpenLBM Standard — the six license Profiles, the Definitions Core, and the Charter.
gable The commons itself — the LBM operations platform.
gable-docs Documentation, including the design system these assets belong to.

Contributing

Corrections to this repository — a broken asset, guidance that contradicts the policy, a missing format — are welcome as ordinary pull requests against staging.

Changes to the policy itself are not ordinary pull requests. The trademark policy is one of the items under the Community Advisory Panel's hard veto (Charter §4.5). Open an issue describing the problem; it will be routed accordingly.

If you use Claude Code or another agent to work in this repository, read CONTRIBUTING-WITH-CLAUDE.md as well.

Everyone taking part is expected to follow the Code of Conduct.

Not legal advice. This repository publishes a policy; it does not advise you on trademark law. If you have a hard case, ask us and talk to your own counsel.

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Gable brand + marks (OpenLBM-Trademark)

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