Pff2 Facebook conversion Api

Request common parameters

The basic request sent to the facebook api:

{
   "data": [
      {
         "event_name": "",
         "event_time": 54545454,
         "event_source_url": "",
         "action_source": "website",
         "user_data": {
            "client_ip_address": "",
            "client_user_agent": "",
            "fbp": "",
            "fbc": ""
         },
         "custom_data": {}
      }
   ],
   "test_event_code": ""
}

• event_name is based on the event and set by the specific method called.
• event_time is set with the current timestamp value
• event_source_url is set with the $event_source_url parameter, if it is not specified is replaced with the current request url by default.
• client_ip_address is set with the $_SERVER['REMOTE_ADDR'] value
• client_user_agent is set with the $_SERVER['HTTP_USER_AGENT'] value
• fbp is set with the $_COOKIE['_fbp'] cookie value if it's present
• fbc is set with the $_COOKIE['_fbc'] cookie value if it's present
• custom_data depends on the specific event sent, see the event specific documentation.
• test_event_code is present only if the debug config param is not false

Events

The facebook pixel events managed by the module are:

PageView

To send a PageView event create an action in a controller in which you call sendPageViewEvent():

public function pageViewTrigger() {
    $this->resetViews();
    /** @var Pff2FbConversionApi $fb_conv_api */
    $fb_conv_api = ModuleManager::loadModule('pff2-fb-conversion-api');
    $fb_conv_api->sendPageViewEvent();
}

Insert a render action in the main layout which refers to the action created (for ex. in the Layout_Controller)

<?php $this->renderAction('Layout', 'pageViewTrigger', array())?>

This method does not create a custom data request field.

CompleteRegistration

sendCompleteRegistrationEvent($event_source_url, $user_email, $status)

• string|null $event_source_url The browser URL where the event happened. The URL must begin with http:// or https:// and should match the verified domain. If null the parameter value is replaced with the absolute url of the request.
• string|null $user_email User email, if specified it has added to the user_data request field.
• string $status The status of the registration event, as a string. Example: 'registered'.

example of custom data created:

"custom_data": {
    "status": "registered"
}

InitiateCheckout

sendInitiateCheckoutEvent($event_source_url, $user_email, $value, $currency = "EUR")

• string|null $event_source_url The browser URL where the event happened. The URL must begin with http:// or https:// and should match the verified domain. If null the parameter value is replaced with the absolute url of the request.
• string|null User email, if specified it has added to the user_data request field.
• float $value The total of order when the checkout process begins
• string $currency The currency for the $value specified. Currency must be a valid ISO 4217 three digit currency code. Example: 'EUR'.

example of custom data created:

"custom_data": {
    "currency": "EUR",
    "value": 100
}

ViewContent

sendViewContentEvent($event_source_url, $user_email, $content_name, $content_ids, $value, $currency = "EUR")

• string|null $event_source_url The browser URL where the event happened. The URL must begin with http:// or https:// and should match the verified domain. If null the parameter value is replaced with the absolute url of the request.
• string|null User email, if specified it has added to the user_data request field.
• string $content_name The name of the page or product associated with the event.
• [string] $content_ids The content IDs associated with the event in the form ['ABC','123']
• float $value A numeric value associated with this event.
• string $currency The currency for the $value specified. Currency must be a valid ISO 4217 three digit currency code. Example: 'EUR'.

example of custom data created:

"custom_data": {
    "currency": "EUR",
    "value": 60.00,
    "content_type": "product",
    "content_name": "Name of the product",
    "content_ids": ["123"]
}

AddToCart

sendAddToCartEvent($event_source_url, $user_email, $contents, $value, $currency = "EUR")

• string|null $event_source_url The browser URL where the event happened. The URL must begin with http:// or https:// and should match the verified domain. If null the parameter value is replaced with the absolute url of the request.
• string|null User email, if specified it has added to the user_data request field.
• [array] $contents array of associative arrays [array("id" => <product_id>, "quantity" => <product_qnt>)]
• float $value Total cost of the item added (price * quantity).
• string $currency The currency for the $value specified. Currency must be a valid ISO 4217 three digit currency code. Example: 'EUR'.

example of custom data created:

"custom_data": {
    "value": 100.2,
    "currency": "EUR",
    "contents": [
       {"id": "123", "quantity": 1},
       {"id": "234", "quantity": 3}
    ],
    "content_type": "product"
}

Purchase

sendPurchaseEvent($event_source_url, $user_email, $content_ids, $order_value, $currency = "EUR")

• string|null $event_source_url The browser URL where the event happened. The URL must begin with http:// or https:// and should match the verified domain. If null the parameter value is replaced with the absolute url of the request.
• string|null User email, if specified it has added to the user_data request field.
• [string] $content_ids The content IDs associated with the event in the form ['ABC','123'].
• float $order_value Total order amount
• string $currency The currency for the $order_value specified. Currency must be a valid ISO 4217 three digit currency code. Example: 'EUR'.

example of custom data created:

"custom_data": {
    "currency": "EUR",
    "value": 123.45,
    "content_type": "product",
    "content_ids": ["123","234"]
}