From a62001e23c78bf512526d35b495e71f51686ffd7 Mon Sep 17 00:00:00 2001 From: Dries Augustyns Date: Mon, 10 Aug 2026 20:48:47 +0200 Subject: [PATCH] refactor(web): rewrite UX copy for clarity and consistency MIME-Version: 1.0 Content-Type: text/plain; charset=UTF-8 Content-Transfer-Encoding: 8bit The copy across the dashboard was written screen by screen, so the same concept was phrased several different ways and a lot of text explained things the UI already said. This is a pass over every user-facing string in apps/web against one standard, applied consistently. Systemic patterns removed: - 25 confirmation dialogs opened with "Are you sure you want to...", then repeated the question the title already asked. Titles now name the object ("Delete john@acme.com?"), bodies state only the consequence, and buttons are verb + object. Cancel dialogs previously rendered [Cancel] [Cancel Campaign]; the dismiss button now reads "Keep sending". - 42 success toasts ended in "successfully". The toast is already green. - 87 "Failed to X" strings gave no cause and no next step. Most sites already surfaced error.message and only used these as a fallback, so the fallbacks now name what did not happen and what to do. - ~20 CardDescriptions restated their own CardTitle. Deleted. The ones carrying an actual rule were kept and sharpened instead. - BillingConsumption, BillingInvoices and QuickStart each wrote their header 3-4 times across loading/error/empty branches. Hoisted to one header per component. - 243 Title Case UI strings across 190 distinct labels moved to sentence case. The app previously shipped both "Send To" and "Send to". - Required-field markers used three different mechanisms. Now one. - Terminology: "API Credentials" and "API Keys" were the same card under two names; cancelled/canceled and .../… were both in use; the templates page title disagreed with its nav item. Structural changes: - Removed the analytics "Performance Insights" card. It dispensed advice the product cannot substantiate ("above industry average" against no cited benchmark, "add more compelling calls-to-action") in a product positioned against exactly that tone. Replaced with two counters drawn from real data: events triggered and workflow runs started. - Subscription activation copy was ~75 words over two paragraphs. It is load-bearing (it prevents billing surprises), so it was restructured rather than cut: one summary line plus a "Why two charges?" disclosure. - Consolidated the DKIM instructions that appeared both above and below the DNS record table. - Trimmed the workflow active-executions notice and the HTML-to-visual editor warning to their load-bearing lists. Deliberately untouched: - packages/shared/src/i18n/locales/* and the public subscribe, unsubscribe and manage pages. Their copy is translated into 16 locales and editing English there would desync 15 of them. - The onboarding flows and the dashboard greeting, whose copy is already the voice everything else was moved toward. - console.error strings, which are developer-facing. PRODUCT.md replaces the legacy .impeccable.md, with the register made explicit and a terminology section recording that user-facing nouns (Contact, Event, Campaign, Workflow, Template, Segment) track the API. Typecheck and production build pass. Co-Authored-By: Claude Opus 5 --- .impeccable.md | 17 --- PRODUCT.md | 74 ++++++++++++ apps/web/src/components/ActivityFeed.tsx | 6 +- apps/web/src/components/ActivityItem.tsx | 2 +- .../web/src/components/BillingConsumption.tsx | 102 +++++++--------- apps/web/src/components/BillingInvoices.tsx | 106 +++++++---------- apps/web/src/components/BillingLimits.tsx | 20 ++-- .../components/CampaignSelectionDialog.tsx | 16 +-- apps/web/src/components/CommandPalette.tsx | 8 +- apps/web/src/components/ContactPicker.tsx | 4 +- .../src/components/DataManagementSettings.tsx | 27 +++-- apps/web/src/components/DomainsSettings.tsx | 48 +++----- apps/web/src/components/EmailDomainInput.tsx | 23 +++- .../components/EmailEditor/EmailEditor.tsx | 30 ++--- .../src/components/EmailEditor/Toolbar.tsx | 4 +- apps/web/src/components/EmailPreviewModal.tsx | 2 +- apps/web/src/components/EmailSettings.tsx | 6 +- apps/web/src/components/KeyValueEditor.tsx | 8 +- apps/web/src/components/QuickStart.tsx | 49 ++++---- apps/web/src/components/SecuritySettings.tsx | 20 ++-- .../src/components/SecurityWarningBanner.tsx | 2 +- .../src/components/SegmentFilterBuilder.tsx | 28 ++--- apps/web/src/components/SmtpSettings.tsx | 13 +- apps/web/src/components/TeamSettings.tsx | 31 +++-- .../components/TemplateSelectionDialog.tsx | 16 +-- apps/web/src/components/WorkflowBuilder.tsx | 24 ++-- .../web/src/components/WorkflowVisualizer.tsx | 6 +- .../workflow-steps/ConditionStepDialog.tsx | 18 +-- .../workflow-steps/ExitStepDialog.tsx | 12 +- .../workflow-steps/SendEmailStepDialog.tsx | 8 +- .../workflow-steps/WaitForEventStepDialog.tsx | 2 +- .../workflow-steps/WebhookStepDialog.tsx | 4 +- .../src/components/workflow-steps/shared.tsx | 8 +- apps/web/src/pages/_app.tsx | 4 +- apps/web/src/pages/_document.tsx | 6 +- apps/web/src/pages/activity/index.tsx | 32 +++-- apps/web/src/pages/analytics/index.tsx | 97 +++++---------- apps/web/src/pages/auth/reset-password.tsx | 6 +- apps/web/src/pages/auth/signup.tsx | 2 +- apps/web/src/pages/auth/verify-email.tsx | 12 +- apps/web/src/pages/campaigns/[id].tsx | 75 ++++++------ apps/web/src/pages/campaigns/create.tsx | 38 +++--- apps/web/src/pages/campaigns/index.tsx | 51 ++++---- apps/web/src/pages/contacts/[id].tsx | 36 +++--- apps/web/src/pages/contacts/index.tsx | 56 +++++---- apps/web/src/pages/index.tsx | 28 ++--- apps/web/src/pages/projects/create.tsx | 11 +- apps/web/src/pages/segments/[id].tsx | 44 +++---- apps/web/src/pages/segments/index.tsx | 18 +-- apps/web/src/pages/segments/new.tsx | 22 ++-- apps/web/src/pages/settings/index.tsx | 112 +++++++++--------- apps/web/src/pages/templates/[id].tsx | 43 ++++--- apps/web/src/pages/templates/create.tsx | 35 +++--- apps/web/src/pages/templates/index.tsx | 34 +++--- apps/web/src/pages/workflows/[id].tsx | 91 +++++++------- apps/web/src/pages/workflows/index.tsx | 58 ++++----- 56 files changed, 819 insertions(+), 836 deletions(-) delete mode 100644 .impeccable.md create mode 100644 PRODUCT.md diff --git a/.impeccable.md b/.impeccable.md deleted file mode 100644 index d6257d4b0..000000000 --- a/.impeccable.md +++ /dev/null @@ -1,17 +0,0 @@ -## Design Context - -### Users -Developer-founders and indie hackers building SaaS products. They use Plunk to handle transactional and marketing email without the complexity of tools like Mailchimp or Customer.io. They notice tiny details — inconsistent spacing, placeholder text that adds no value, a button that doesn't communicate state. Context: professional environment, desktop-first. - -### Brand Personality -Sharp, minimal, confident. The product earns trust by being simple and correct, not by being flashy. Testimonials emphasize "transparent UI", "easy setup", "clean design" — the brand is *care without noise*. - -### Aesthetic Direction -Light mode only. Palette: black (`neutral-900`), neutral grays, white. No accent colors. No color for decoration — only for semantics (red = error, green = success). Backgrounds are near-white with subtle texture. Cards use white with a neutral border and light shadow. Typography should feel precise and legible, not editorial. Spacing should feel considered, not generous. - -### Design Principles -1. **Every pixel earns its place.** If something doesn't communicate information or provide affordance, remove it. -2. **Neutral by default, semantic by exception.** Color is reserved for error/success/warning states, not decoration. -3. **Interaction should feel fast.** Loading states communicate exactly what's happening. No silent actions. -4. **Developer-grade precision.** Copy is short and direct. Placeholders only appear when they add value. Labels are unambiguous. -5. **Consistency is trust.** The same pattern everywhere. One way to show errors. One way to show success. No creative variation in functional UI. diff --git a/PRODUCT.md b/PRODUCT.md new file mode 100644 index 000000000..aa969de1f --- /dev/null +++ b/PRODUCT.md @@ -0,0 +1,74 @@ +# Product + +## Register + +product + +## Users + +Developer-founders and indie hackers building SaaS products. They use Plunk to handle +transactional email, marketing campaigns, and workflow automation without the complexity of +Mailchimp or Customer.io. They are technically fluent: they read API docs, they know what a +webhook is, they do not need "email marketing" explained to them. + +They notice tiny details. Inconsistent spacing, placeholder text that adds no value, a button +that does not communicate state, the same concept called two different names on two screens. + +Context: professional environment, desktop-first, task-focused. They are usually mid-task +(shipping a signup flow, debugging a bounce, launching a campaign), not browsing. + +## Product Purpose + +Plunk is an open-source email platform that unifies transactional sending, marketing campaigns, +and automation. Self-hostable, $0.001 per email, no contact limits. Success looks like a +developer getting from signup to a first sent email without reading documentation, and never +needing a support ticket to understand what a screen is asking of them. + +## Brand Personality + +Sharp, minimal, confident. The product earns trust by being simple and correct, not by being +flashy. Testimonials emphasize "transparent UI", "easy setup", "clean design". The brand is +*care without noise*. + +Voice: direct, technical peer to technical peer. Short sentences. Says what a thing does, not +how great it is. Never markets to the user inside the app. + +## Anti-references + +- Mailchimp, Customer.io, HubSpot: feature-bloat, tutorial-tone copy, marketing language inside + the product UI. +- Enterprise SaaS onboarding that explains its own navigation in paragraphs. +- Copy that hedges ("you may want to consider..."), apologizes, or over-reassures. + +## Design Principles + +1. **Every pixel earns its place.** If something does not communicate information or provide an + affordance, remove it. +2. **Neutral by default, semantic by exception.** Color is reserved for error/success/warning + states, not decoration. +3. **Interaction should feel fast.** Loading states communicate exactly what is happening. No + silent actions. +4. **Developer-grade precision.** Copy is short and direct. Placeholders only appear when they + add value. Labels are unambiguous. +5. **Consistency is trust.** The same pattern everywhere. One way to show errors, one way to + show success. No creative variation in functional UI. + +## Terminology + +User-facing vocabulary is fixed and matches the API and documentation. Do not rename these in +the UI: Contact, Event, Action, Trigger, Campaign, Workflow, Template, Segment, Project, API key. +Standardize the wording *around* them instead (one verb for delete, one for create, and so on). + +## Aesthetic Direction + +Light mode only. Palette: black (`neutral-900`), neutral grays, white. No accent colors, no +color for decoration. Backgrounds are near-white with subtle texture; auth pages use a dot-grid +(`radial-gradient(#e5e7eb 1px, transparent 1px)` at `20px 20px`). Cards are white with a neutral +border and light shadow. Typography is precise and legible, not editorial. Spacing is +considered, not generous. + +## Accessibility & Inclusion + +Desktop-first but must not break on tablet. Link text carries standalone meaning, icon-only +buttons carry `aria-label`, error text is never conveyed by color alone. Respect +`prefers-reduced-motion`. diff --git a/apps/web/src/components/ActivityFeed.tsx b/apps/web/src/components/ActivityFeed.tsx index 6e018d939..413aff2cc 100644 --- a/apps/web/src/components/ActivityFeed.tsx +++ b/apps/web/src/components/ActivityFeed.tsx @@ -87,7 +87,7 @@ export function ActivityFeed({typeFilter, dateRangeDays = 30, contactId}: Activi setNextCursor(result.cursor); setHasMore(result.hasMore); } catch (err) { - setError(err instanceof Error ? err.message : 'Failed to load activities'); + setError(err instanceof Error ? err.message : 'Couldn’t load activity. Try again.'); console.error('Error fetching activities:', err); } finally { setIsLoading(false); @@ -179,7 +179,7 @@ export function ActivityFeed({typeFilter, dateRangeDays = 30, contactId}: Activi

{error}

); @@ -232,7 +232,7 @@ export function ActivityFeed({typeFilter, dateRangeDays = 30, contactId}: Activi
- Upcoming Scheduled + Upcoming scheduled
)} diff --git a/apps/web/src/components/ActivityItem.tsx b/apps/web/src/components/ActivityItem.tsx index f17e05a92..e70ff19aa 100644 --- a/apps/web/src/components/ActivityItem.tsx +++ b/apps/web/src/components/ActivityItem.tsx @@ -400,7 +400,7 @@ export const ActivityItem = memo(function ActivityItem({activity, status = 'comp - Event Data + Event data 
diff --git a/apps/web/src/components/BillingConsumption.tsx b/apps/web/src/components/BillingConsumption.tsx
index ff3c5964e..f3b5e3247 100644
--- a/apps/web/src/components/BillingConsumption.tsx
+++ b/apps/web/src/components/BillingConsumption.tsx
@@ -9,6 +9,19 @@ interface BillingConsumptionProps {
   hasSubscription: boolean;
 }
 
+/** One header for every state, so the title is written once rather than four times. */
+function UsageCard({period, children}: {period?: string; children: React.ReactNode}) {
+  return (
+    
+      
+        Usage this month
+        {period && Billing period: {period}}
+      
+      {children}
+    
+  );
+}
+
 export function BillingConsumption({projectId, hasSubscription}: BillingConsumptionProps) {
   const {data: config} = useConfig();
   const billingEnabled = config?.features.billing.enabled ?? false;
@@ -39,58 +52,37 @@ export function BillingConsumption({projectId, hasSubscription}: BillingConsumpt
 
   if (!hasSubscription) {
     return (
-      
-        
-          Usage This Month
-          View your current month email consumption and costs
-        
-        
-          
-            
-            

-              

-                Usage tracking is only available with an active subscription. Start a subscription to track your email
-                consumption.
-              

-            

-          
-        
-      
+      
+        
+          
+          

+            
Usage tracking starts when you start a subscription.

+          

+        
+      
     );
   }
 
   if (isLoading) {
     return (
-      
-        
-          Usage This Month
-          View your current month email consumption and costs
-        
-        
-          

-            
-          

-        
-      
+      
+        

+          
+        

+      
     );
   }
 
   if (error) {
     return (
-      
-        
-          Usage This Month
-          View your current month email consumption and costs
-        
-        
-          
-            
-            

-              
Failed to load consumption data. Please try again later.

-            

-          
-        
-      
+      
+        
+          
+          

+            
Couldn’t load usage data. Try again in a moment.

+          

+        
+      
     );
   }
 
@@ -99,14 +91,9 @@ export function BillingConsumption({projectId, hasSubscription}: BillingConsumpt
   }
 
   return (
-    
-      
-        Usage This Month
-        
-          Billing period: {formatDate(consumptionData.period.start)} - {formatDate(consumptionData.period.end)}
-        
-      
-      
+    
         

           {/* Total Usage */}
           

@@ -115,7 +102,7 @@ export function BillingConsumption({projectId, hasSubscription}: BillingConsumpt
                 
               

               

-                
Total Emails Sent

+                
Total emails sent

                 
{consumptionData.usage.total.toLocaleString()}

               

             

@@ -129,7 +116,7 @@ export function BillingConsumption({projectId, hasSubscription}: BillingConsumpt
                   
                 
                 

-                  
Account Credits

+                  
Account credits

                   

                     {formatCurrency(consumptionData.credits.creditAmount, consumptionData.credits.currency)}
                   

@@ -144,10 +131,10 @@ export function BillingConsumption({projectId, hasSubscription}: BillingConsumpt
           {/* Upcoming Invoice */}
           {consumptionData.upcomingInvoice && (
             

-              
Upcoming Invoice

+              
Upcoming invoice

               

                 

-                  Billing Period
+                  Billing period
                   
                     {formatDate(consumptionData.upcomingInvoice.periodStart)} -{' '}
                     {formatDate(consumptionData.upcomingInvoice.periodEnd)}
@@ -161,7 +148,7 @@ export function BillingConsumption({projectId, hasSubscription}: BillingConsumpt
                 

                 {consumptionData.credits && consumptionData.credits.hasCredits && (
                   

-                    Credits Applied
+                    Credits applied
                     
                       -{formatCurrency(consumptionData.credits.creditAmount, consumptionData.credits.currency)}
                     
@@ -169,7 +156,7 @@ export function BillingConsumption({projectId, hasSubscription}: BillingConsumpt
                 )}
                 

                   

-                    Amount Due
+                    Amount due
                     
                       {formatCurrency(
                         consumptionData.upcomingInvoice.amountDue,
@@ -192,7 +179,6 @@ export function BillingConsumption({projectId, hasSubscription}: BillingConsumpt
             
           )}
         

-      
-    
+    
   );
 }
diff --git a/apps/web/src/components/BillingInvoices.tsx b/apps/web/src/components/BillingInvoices.tsx
index b4f7ed5a4..25a4b93c0 100644
--- a/apps/web/src/components/BillingInvoices.tsx
+++ b/apps/web/src/components/BillingInvoices.tsx
@@ -1,4 +1,4 @@
-import {Alert, Badge, Button, Card, CardContent, CardDescription, CardHeader, CardTitle, IconSpinner} from '@plunk/ui';
+import {Alert, Badge, Button, Card, CardContent, CardHeader, CardTitle, IconSpinner} from '@plunk/ui';
 import {AlertCircle, Download, ExternalLink, FileText} from 'lucide-react';
 import {useBillingInvoices} from '../lib/hooks/useBillingInvoices';
 
@@ -8,63 +8,54 @@ interface BillingInvoicesProps {
   onManageBilling?: () => void;
 }
 
+/** One header for every state, so the title is written once rather than four times. */
+function InvoicesCard({children}: {children: React.ReactNode}) {
+  return (
+    
+      
+        Invoices
+      
+      {children}
+    
+  );
+}
+
 export function BillingInvoices({projectId, hasSubscription, onManageBilling}: BillingInvoicesProps) {
   const {invoicesData, isLoading, error} = useBillingInvoices(projectId, hasSubscription);
 
   if (!hasSubscription) {
     return (
-      
-        
-          Past Invoices
-          View and download your billing history
-        
-        
-          
-            
-            

-              

-                Invoice history is only available with an active subscription. Start a subscription to view your
-                invoices.
-              

-            

-          
-        
-      
+      
+        
+          
+          

+            
Invoices appear here once you start a subscription.

+          

+        
+      
     );
   }
 
   if (isLoading) {
     return (
-      
-        
-          Past Invoices
-          View and download your billing history
-        
-        
-          

-            
-          

-        
-      
+      
+        

+          
+        

+      
     );
   }
 
   if (error) {
     return (
-      
-        
-          Past Invoices
-          View and download your billing history
-        
-        
-          
-            
-            

-              
Failed to load invoices. Please try again later.

-            

-          
-        
-      
+      
+        
+          
+          

+            
Couldn’t load your invoices. Try again in a moment.

+          

+        
+      
     );
   }
 
@@ -119,17 +110,13 @@ export function BillingInvoices({projectId, hasSubscription, onManageBilling}: B
   const hasMoreInvoices = invoicesData.invoices.length > 5;
 
   return (
-    
-      
-        Recent Invoices
-        View your latest invoices (showing {recentInvoices.length} most recent)
-      
-      
+    
+      <>
         {invoicesData.invoices.length === 0 ? (
           
             
             

-              
No invoices found. Invoices will appear here after your first billing period.

+              
Your first invoice appears here at the end of this billing period.

             

           
         ) : (
@@ -160,7 +147,7 @@ export function BillingInvoices({projectId, hasSubscription, onManageBilling}: B
                         )}
                         {isPaid(invoice) ? (
                           

-                            Amount Paid:{' '}
+                            Amount paid:{' '}
                             {formatCurrency(invoice.amountPaid, invoice.currency)}
                           

                         ) : (
@@ -170,7 +157,7 @@ export function BillingInvoices({projectId, hasSubscription, onManageBilling}: B
                               {formatCurrency(invoice.total, invoice.currency)}
                             

                             

-                              Amount Due:{' '}
+                              Amount due:{' '}
                               {formatCurrency(invoice.amountDue, invoice.currency)}
                             

                           
@@ -214,21 +201,20 @@ export function BillingInvoices({projectId, hasSubscription, onManageBilling}: B
                 
                 

                   

-                    Showing 5 most recent invoices. For complete billing history,{' '}
+                    Showing your 5 most recent invoices.{' '}
                     {onManageBilling ? (
                       <>
-                        visit the{' '}
                         
-                        .
+                          Open the customer portal
+                        {' '}
+                        for your full history.
                       
                     ) : (
-                      'use the Manage Billing button above to access the Customer Portal.'
+                      'Use Manage billing above for your full history.'
                     )}
                   

                 

@@ -236,7 +222,7 @@ export function BillingInvoices({projectId, hasSubscription, onManageBilling}: B
             )}
           

         )}
-      
-    
+      
+    
   );
 }
diff --git a/apps/web/src/components/BillingLimits.tsx b/apps/web/src/components/BillingLimits.tsx
index 84dea496e..61030be2d 100644
--- a/apps/web/src/components/BillingLimits.tsx
+++ b/apps/web/src/components/BillingLimits.tsx
@@ -109,12 +109,12 @@ export function BillingLimits({projectId, tier, billingEnabled}: BillingLimitsPr
       // Revalidate SWR cache
       await mutate();
       setIsEditing(false);
-      setSuccessMessage('Billing limits updated successfully');
+      setSuccessMessage('Billing limits updated');
 
       // Clear success message after 3 seconds
       setTimeout(() => setSuccessMessage(null), 3000);
     } catch (error) {
-      setErrorMessage(error instanceof Error ? error.message : 'Failed to update billing limits');
+      setErrorMessage(error instanceof Error ? error.message : 'Couldn’t save your billing limits. Try again.');
     }
   };
 
@@ -143,7 +143,7 @@ export function BillingLimits({projectId, tier, billingEnabled}: BillingLimitsPr
     return (
       
         
-          Billing Limits
+          Billing limits
           Set monthly limits for each email category
         
         
@@ -158,7 +158,7 @@ export function BillingLimits({projectId, tier, billingEnabled}: BillingLimitsPr
   return (
     
       
-        Billing Limits
+        Billing limits
         
           {tier === 'paid'
             ? 'Set monthly limits for each email category. Limits reset on the 1st of each month.'
@@ -229,7 +229,7 @@ export function BillingLimits({projectId, tier, billingEnabled}: BillingLimitsPr
 
               {canEditLimits && (
                 

-                  
+                  
                 

               )}
             

@@ -249,7 +249,7 @@ export function BillingLimits({projectId, tier, billingEnabled}: BillingLimitsPr
                         : null;
                     return (
                       
-                        Workflow Emails Limit
+                        Workflow emails limit
                         
                           
-                        Campaign Emails Limit
+                        Campaign emails limit
                         
                           
-                        Transactional Emails Limit
+                        Transactional emails limit
                         
                           
-                        Inbound Emails Limit
+                        Inbound emails limit
                         
                           
                   
                 

               
diff --git a/apps/web/src/components/CampaignSelectionDialog.tsx b/apps/web/src/components/CampaignSelectionDialog.tsx
index 94f37dcda..6d06a88e9 100644
--- a/apps/web/src/components/CampaignSelectionDialog.tsx
+++ b/apps/web/src/components/CampaignSelectionDialog.tsx
@@ -147,7 +147,7 @@ export function CampaignSelectionDialog({open, onOpenChange, onSelectCampaign}:
                   
                 
                 
-                  All Campaigns
+                  All campaigns
                   Draft
                   Scheduled
                   Sending
@@ -271,7 +271,7 @@ export function CampaignSelectionDialog({open, onOpenChange, onSelectCampaign}:
                   />
                   

                     
                     {selectedCampaign?.subject && (
                       
{selectedCampaign.subject}

@@ -286,7 +286,7 @@ export function CampaignSelectionDialog({open, onOpenChange, onSelectCampaign}:
                    toggleField('body')} />
                   

                     
                     
Full email content and design

                   

@@ -299,7 +299,7 @@ export function CampaignSelectionDialog({open, onOpenChange, onSelectCampaign}:
                    toggleField('from')} />
                   

                     
                     {selectedCampaign?.from && (
                       
{selectedCampaign.from}

@@ -318,7 +318,7 @@ export function CampaignSelectionDialog({open, onOpenChange, onSelectCampaign}:
                   />
                   

                     
                     {selectedCampaign?.fromName && (
                       
{selectedCampaign.fromName}

@@ -337,7 +337,7 @@ export function CampaignSelectionDialog({open, onOpenChange, onSelectCampaign}:
                   />
                   

                     
                     {selectedCampaign?.replyTo && (
                       
{selectedCampaign.replyTo}

@@ -356,7 +356,7 @@ export function CampaignSelectionDialog({open, onOpenChange, onSelectCampaign}:
                   />
                   

                     
                     {selectedCampaign && (
                       
{getAudienceLabel(selectedCampaign)}

@@ -372,7 +372,7 @@ export function CampaignSelectionDialog({open, onOpenChange, onSelectCampaign}:
                 Back
               
               
             

           

diff --git a/apps/web/src/components/CommandPalette.tsx b/apps/web/src/components/CommandPalette.tsx
index 154e4cd8b..da87e38b2 100644
--- a/apps/web/src/components/CommandPalette.tsx
+++ b/apps/web/src/components/CommandPalette.tsx
@@ -56,10 +56,10 @@ const NAV_ACTIONS: Action[] = [
 ];
 
 const CREATE_ACTIONS: Action[] = [
-  {label: 'New Campaign', href: '/campaigns/create', icon: Plus, keywords: 'create broadcast', shortcut: ['N', 'C']},
-  {label: 'New Template', href: '/templates/create', icon: Plus, keywords: 'create email design', shortcut: ['N', 'T']},
-  {label: 'New Segment', href: '/segments/new', icon: Plus, keywords: 'create group filter', shortcut: ['N', 'S']},
-  {label: 'New Workflow', href: '/workflows', icon: Plus, keywords: 'create automation trigger', shortcut: ['N', 'W']},
+  {label: 'New campaign', href: '/campaigns/create', icon: Plus, keywords: 'create broadcast', shortcut: ['N', 'C']},
+  {label: 'New template', href: '/templates/create', icon: Plus, keywords: 'create email design', shortcut: ['N', 'T']},
+  {label: 'New segment', href: '/segments/new', icon: Plus, keywords: 'create group filter', shortcut: ['N', 'S']},
+  {label: 'New workflow', href: '/workflows', icon: Plus, keywords: 'create automation trigger', shortcut: ['N', 'W']},
 ];
 
 // Chord map: first-key → second-key → action
diff --git a/apps/web/src/components/ContactPicker.tsx b/apps/web/src/components/ContactPicker.tsx
index d3037bf45..fbafca8c8 100644
--- a/apps/web/src/components/ContactPicker.tsx
+++ b/apps/web/src/components/ContactPicker.tsx
@@ -38,7 +38,7 @@ export function ContactPicker({
   onChange,
   onAdd,
   existing = [],
-  placeholder = 'Search contacts...',
+  placeholder = 'Search contacts…',
 }: ContactPickerProps) {
   const [mode, setMode] = useState('search');
 
@@ -154,7 +154,7 @@ export function ContactPicker({
               

                 
                  setSearch(e.target.value)}
                   className="border-0 p-0 h-8 focus-visible:ring-0 focus-visible:ring-offset-0 text-sm"
diff --git a/apps/web/src/components/DataManagementSettings.tsx b/apps/web/src/components/DataManagementSettings.tsx
index 0da3fb3a9..6bf4754fb 100644
--- a/apps/web/src/components/DataManagementSettings.tsx
+++ b/apps/web/src/components/DataManagementSettings.tsx
@@ -101,7 +101,7 @@ export function DataManagementSettings() {
       setSelectedField(null);
       mutateFields();
     } catch (error) {
-      toast.error(error instanceof Error ? error.message : 'Failed to delete field');
+      toast.error(error instanceof Error ? error.message : 'Couldn’t delete the field. Try again.');
     } finally {
       setIsDeleting(false);
     }
@@ -122,7 +122,7 @@ export function DataManagementSettings() {
       setSelectedEvent(null);
       mutateEvents();
     } catch (error) {
-      toast.error(error instanceof Error ? error.message : 'Failed to delete event');
+      toast.error(error instanceof Error ? error.message : 'Couldn’t delete the event. Try again.');
     } finally {
       setIsDeleting(false);
     }
@@ -145,10 +145,9 @@ export function DataManagementSettings() {
       {/* Custom Contact Fields */}
       
         
-          Custom Contact Fields
+          Custom contact fields
           
-            Manage custom fields stored in your contact data. You can only delete fields that are not used in any
-            segments or campaigns.
+            Fields set on contacts through the API. A field used by a segment or campaign can’t be deleted.
           
         
         
@@ -162,7 +161,7 @@ export function DataManagementSettings() {
             
                 
-                  Field Name
+                  Field name
                   Type
                   Coverage
                   Actions
@@ -194,10 +193,10 @@ export function DataManagementSettings() {
       {/* Custom Events */}
       
         
-          Custom Events
+          Custom events
           
-            Manage custom events tracked in your project. You can only delete events that are not used in any segments
-            or workflows. System events (email.*, segment.*) cannot be deleted.
+            Events your contacts have triggered. An event used by a segment or workflow can’t be deleted, and
+            neither can system events (email.*, segment.*).
           
         
         
@@ -211,7 +210,7 @@ export function DataManagementSettings() {
             

               

                 
-                  Event Name
+                  Event name
                   Actions
                 
               
@@ -236,11 +235,13 @@ export function DataManagementSettings() {
       
         
           
-            {selectedField ? 'Delete Field' : 'Delete Event'}
+            
+              {selectedField ? `Delete "${selectedField.replace('data.', '')}"?` : `Delete "${selectedEvent}"?`}
+            
             
               {selectedField
-                ? `Are you sure you want to delete the field "${selectedField.replace('data.', '')}"?`
-                : `Are you sure you want to delete the event "${selectedEvent}"?`}
+                ? 'The field is removed from every contact that has it. This can’t be undone.'
+                : 'Every recorded instance of this event is deleted. This can’t be undone.'}
             
           
 
diff --git a/apps/web/src/components/DomainsSettings.tsx b/apps/web/src/components/DomainsSettings.tsx
index 765043aa8..a2740dd2c 100644
--- a/apps/web/src/components/DomainsSettings.tsx
+++ b/apps/web/src/components/DomainsSettings.tsx
@@ -175,9 +175,9 @@ export function DomainsSettings({projectId}: DomainsSettingsProps) {
 
       await mutateDomains();
       form.reset();
-      showMessage('success', `Domain ${values.domain} added successfully. Please configure DNS records.`);
+      showMessage('success', `Domain ${values.domain} added. Add the DNS records below to verify it.`);
     } catch (error) {
-      showMessage('error', error instanceof Error ? error.message : 'Failed to add domain');
+      showMessage('error', error instanceof Error ? error.message : 'Couldn’t add the domain. Check the spelling and try again.');
     }
   };
 
@@ -214,7 +214,7 @@ export function DomainsSettings({projectId}: DomainsSettingsProps) {
         showMessage('error', `Domain ${status.domain} is not yet verified. Please check your DNS records.`);
       }
     } catch (error) {
-      showMessage('error', error instanceof Error ? error.message : 'Failed to check verification');
+      showMessage('error', error instanceof Error ? error.message : 'Couldn’t check verification. Try again in a moment.');
     } finally {
       setCheckingVerification(null);
     }
@@ -229,9 +229,9 @@ export function DomainsSettings({projectId}: DomainsSettingsProps) {
       if (selectedDomain === domainToRemove.id) {
         setSelectedDomain(null);
       }
-      showMessage('success', `Domain ${domainToRemove.name} removed successfully`);
+      showMessage('success', `Domain ${domainToRemove.name} deleted`);
     } catch (error) {
-      showMessage('error', error instanceof Error ? error.message : 'Failed to remove domain');
+      showMessage('error', error instanceof Error ? error.message : 'Couldn’t delete the domain. Try again.');
     } finally {
       setDomainToRemove(null);
     }
@@ -260,8 +260,8 @@ export function DomainsSettings({projectId}: DomainsSettingsProps) {
       {/* Add Domain Form */}
       
         
-          Add Domain
-          Add a custom domain to send emails from
+          Add domain
+          Send from your own address instead of a Plunk one.
         
         
           

@@ -306,7 +306,7 @@ export function DomainsSettings({projectId}: DomainsSettingsProps) {
 
               

                 
               

             
@@ -317,8 +317,7 @@ export function DomainsSettings({projectId}: DomainsSettingsProps) {
       {/* Domains List */}
       
         
-          Your Domains
-          Manage your verified domains
+          Your domains
         
         
           {isLoading ? (
@@ -407,15 +406,15 @@ export function DomainsSettings({projectId}: DomainsSettingsProps) {
                             {/* Required DKIM Records for Sending */}
                             

                               

-                                
Required for Sending

+                                
Required for sending

                                 
                                   REQUIRED
                                 
                               

                               {!status.verified && (
                                 

-                                  Add these DKIM records to verify your domain and send emails. DNS changes can take up
-                                  to 48 hours to propagate.
+                                  Copy each record into your DNS provider, then hit refresh above. DNS changes can take
+                                  up to 48 hours to propagate.
                                 

                               )}
 
@@ -617,7 +616,7 @@ export function DomainsSettings({projectId}: DomainsSettingsProps) {
                             {config?.aws?.sesRegion && (
                               

                                 

-                                  
Inbound Email

+                                  
Inbound email

                                   
                                     OPTIONAL
                                   
@@ -694,21 +693,6 @@ export function DomainsSettings({projectId}: DomainsSettingsProps) {
                               

                             )}
 
-                            

-                              

-                                
-                                  
-                                
-                              

-                              

-                                Click the copy icon to copy record values. After adding all records to your DNS
-                                provider, use the refresh button above to verify your domain.
-                              

-                            

                           

                         )}
                       

@@ -725,9 +709,9 @@ export function DomainsSettings({projectId}: DomainsSettingsProps) {
         open={showRemoveDialog}
         onOpenChange={setShowRemoveDialog}
         onConfirm={handleRemoveDomain}
-        title="Remove Domain"
-        description={`Are you sure you want to remove ${domainToRemove?.name}?`}
-        confirmText="Remove"
+        title={`Delete ${domainToRemove?.name}?`}
+        description="You'll stop being able to send from this address until you add and verify it again."
+        confirmText="Delete domain"
         variant="destructive"
       />
     
diff --git a/apps/web/src/components/EmailDomainInput.tsx b/apps/web/src/components/EmailDomainInput.tsx
index 56a3e729b..3a4f8a4ae 100644
--- a/apps/web/src/components/EmailDomainInput.tsx
+++ b/apps/web/src/components/EmailDomainInput.tsx
@@ -67,9 +67,14 @@ export function EmailDomainInput({value, onChange, id, placeholder, required, la
   if (isLoading) {
     return (
       

-        {label && }
+        {label && (
+          
+        )}
         

-          
+          
         

       

     );
@@ -78,7 +83,12 @@ export function EmailDomainInput({value, onChange, id, placeholder, required, la
   if (verifiedDomains.length === 0) {
     return (
       

-        {label && }
+        {label && (
+          
+        )}
         
           
           
@@ -108,7 +118,12 @@ export function EmailDomainInput({value, onChange, id, placeholder, required, la
 
   return (
     

-      {label && }
+      {label && (
+          
+        )}
       

          setSelectedContactId(val === 'none' ? '' : val)}
           >
             
-              
+              
             
             
               
@@ -556,7 +556,7 @@ export function EmailEditor({value, onChange, placeholder, subject, from, replyT
                         minHeight: '400px',
                         height: '100%',
                       }}
-                      title="Email Preview"
+                      title="Email preview"
                     />
                   

                 

@@ -570,7 +570,7 @@ export function EmailEditor({value, onChange, placeholder, subject, from, replyT
             
           

           {selectedContactId && (
@@ -662,7 +662,7 @@ export function EmailEditor({value, onChange, placeholder, subject, from, replyT
                         minHeight: '400px',
                         height: '100%',
                       }}
-                      title="Email Preview"
+                      title="Email preview"
                     />
                   
                 
@@ -676,7 +676,7 @@ export function EmailEditor({value, onChange, placeholder, subject, from, replyT
       
         
           
-            Insert Variable
+            Insert variable
           
           

             

@@ -751,7 +751,7 @@ export function EmailEditor({value, onChange, placeholder, subject, from, replyT
                   disabled={!customVariable}
                   className="w-full"
                 >
-                  Insert Variable
+                  Insert variable
                 
               

               

@@ -776,15 +776,11 @@ export function EmailEditor({value, onChange, placeholder, subject, from, replyT
       >
         
           
-            Custom HTML Detected
+            Switching to visual mode will change your HTML
           
           

-            

-              Your HTML contains custom formatting, styles, or elements that the visual editor doesn't support.
-              Switching to visual mode will cause these customizations to be lost or modified.
-            

             

-              
This may affect:

+              
The visual editor may strip or rewrite:

               
    
                 
  • Custom HTML elements and attributes
    • 
                 
  • Inline styles and CSS classes
    • 
@@ -795,10 +791,10 @@ export function EmailEditor({value, onChange, placeholder, subject, from, replyT
 
             
    
               
               
             
    
           

@@ -809,7 +805,7 @@ export function EmailEditor({value, onChange, placeholder, subject, from, replyT
       
         
           
-            Insert Image
+            Insert image
           
           

             

diff --git a/apps/web/src/components/EmailEditor/Toolbar.tsx b/apps/web/src/components/EmailEditor/Toolbar.tsx
index 7c9ebd5ce..e01eccd2a 100644
--- a/apps/web/src/components/EmailEditor/Toolbar.tsx
+++ b/apps/web/src/components/EmailEditor/Toolbar.tsx
@@ -432,7 +432,7 @@ export function Toolbar({editor, onInsertVariable, onInsertImage, canUploadImage
           >
             {/* Custom color input */}
             

-              
+              
               

                  e.preventDefault()}
                   onClick={removeLink}
                 >
-                  Remove Link
+                  Remove link
                 
               

             )}
diff --git a/apps/web/src/components/EmailPreviewModal.tsx b/apps/web/src/components/EmailPreviewModal.tsx
index c4d5bc2ac..ccd64059f 100644
--- a/apps/web/src/components/EmailPreviewModal.tsx
+++ b/apps/web/src/components/EmailPreviewModal.tsx
@@ -61,7 +61,7 @@ export function EmailPreviewModal({
     
       
         
-          Email Preview
+          Email preview
         
 
         {/* Device Selector */}
diff --git a/apps/web/src/components/EmailSettings.tsx b/apps/web/src/components/EmailSettings.tsx
index a7a358832..78addb06d 100644
--- a/apps/web/src/components/EmailSettings.tsx
+++ b/apps/web/src/components/EmailSettings.tsx
@@ -40,7 +40,7 @@ export function EmailSettings({
         

           
 
         

-          
+          
           
           
       

-        
+        
         
       

 
@@ -99,7 +99,7 @@ export function KeyValueEditor({initialData, onChange}: KeyValueEditorProps) {
               

                  updateKey(pair.id, e.target.value)}
                   className="text-sm"
@@ -108,7 +108,7 @@ export function KeyValueEditor({initialData, onChange}: KeyValueEditorProps) {
               

                  updateValue(pair.id, e.target.value)}
                   className="text-sm"
diff --git a/apps/web/src/components/QuickStart.tsx b/apps/web/src/components/QuickStart.tsx
index 5cf09a1f6..5c3cd701c 100644
--- a/apps/web/src/components/QuickStart.tsx
+++ b/apps/web/src/components/QuickStart.tsx
@@ -1,4 +1,4 @@
-import {Button, Card, CardContent, CardDescription, CardHeader, CardTitle} from '@plunk/ui';
+import {Button, Card, CardContent, CardHeader, CardTitle} from '@plunk/ui';
 import {AnimatePresence, motion} from 'framer-motion';
 import {BookOpen, Check, CheckCircle2, Mail, MessageCircle, Shield, Users, Zap} from 'lucide-react';
 import Link from 'next/link';
@@ -103,8 +103,7 @@ export function QuickStart({setupState, isLoading}: QuickStartProps) {
     return (
       
         
-          Quick Start
-          Get started with Plunk in minutes
+          Quick start
         
         
           

@@ -141,10 +140,10 @@ export function QuickStart({setupState, isLoading}: QuickStartProps) {
     allSteps.push({
       id: 'domain',
       icon: Shield,
-      title: 'Verify Your Domain',
-      description: 'Essential for email deliverability and avoiding spam',
+      title: 'Verify your domain',
+      description: 'Unverified domains land in spam.',
       link: '/settings?tab=domains',
-      linkText: 'Add Domain',
+      linkText: 'Add domain',
       isCompleted: false,
     });
   }
@@ -154,10 +153,10 @@ export function QuickStart({setupState, isLoading}: QuickStartProps) {
     allSteps.push({
       id: 'contacts',
       icon: Users,
-      title: 'Add Your First Contacts',
-      description: 'Import your subscriber list to start sending emails',
+      title: 'Add your first contacts',
+      description: 'Import a CSV or add them through the API.',
       link: '/contacts',
-      linkText: 'Add Contacts',
+      linkText: 'Add contacts',
       isCompleted: false,
     });
   }
@@ -167,10 +166,10 @@ export function QuickStart({setupState, isLoading}: QuickStartProps) {
     allSteps.push({
       id: 'campaign',
       icon: Mail,
-      title: 'Send Your First Campaign',
-      description: 'Create and send your first email campaign',
+      title: 'Send your first campaign',
+      description: 'Write it, preview it, send it.',
       link: '/campaigns',
-      linkText: 'Create Campaign',
+      linkText: 'Create campaign',
       isCompleted: false,
     });
   }
@@ -180,10 +179,10 @@ export function QuickStart({setupState, isLoading}: QuickStartProps) {
     allSteps.push({
       id: 'workflows',
       icon: Zap,
-      title: 'Set Up Automation',
-      description: 'Create automated workflows to engage your audience',
+      title: 'Set up automation',
+      description: 'Send email automatically when contacts trigger an event.',
       link: '/workflows',
-      linkText: 'Create Workflow',
+      linkText: 'Create workflow',
       isCompleted: false,
     });
   }
@@ -193,8 +192,8 @@ export function QuickStart({setupState, isLoading}: QuickStartProps) {
     allSteps.push({
       id: 'subscription',
       icon: Shield,
-      title: 'Upgrade Your Plan',
-      description: 'Remove Plunk branding and unlock more features',
+      title: 'Upgrade your plan',
+      description: 'Remove Plunk branding from your emails.',
       link: '/settings?tab=billing',
       linkText: 'Upgrade',
       isCompleted: false,
@@ -206,10 +205,10 @@ export function QuickStart({setupState, isLoading}: QuickStartProps) {
     allSteps.push({
       id: 'campaign-reengagement',
       icon: Mail,
-      title: 'Re-engage Your Audience',
-      description: `It's been ${daysSinceLastCampaign} days since your last campaign`,
+      title: 'Re-engage your contacts',
+      description: `${daysSinceLastCampaign} days since your last campaign.`,
       link: '/campaigns',
-      linkText: 'Create Campaign',
+      linkText: 'Create campaign',
       isCompleted: false,
     });
   }
@@ -219,8 +218,7 @@ export function QuickStart({setupState, isLoading}: QuickStartProps) {
     return (
       
         
-          Quick Start
-          Your project is fully set up
+          Quick start
         
         
           

@@ -230,7 +228,7 @@ export function QuickStart({setupState, isLoading}: QuickStartProps) {
             

               
All set!

               

-                Domain verified, contacts imported, campaigns running. Everything is set up correctly.
+                Domain verified, contacts imported, campaigns running.
               

             

           

@@ -246,10 +244,7 @@ export function QuickStart({setupState, isLoading}: QuickStartProps) {
   return (
     
       
-        Quick Start
-        
-          {visibleSteps.length === 0 ? 'Your project is set up' : 'Get started with Plunk in minutes'}
-        
+        Quick start
       
       
         

diff --git a/apps/web/src/components/SecuritySettings.tsx b/apps/web/src/components/SecuritySettings.tsx
index 02a0dbb9e..d16c93828 100644
--- a/apps/web/src/components/SecuritySettings.tsx
+++ b/apps/web/src/components/SecuritySettings.tsx
@@ -24,7 +24,7 @@ export function SecuritySettings({metrics, isLoading}: SecuritySettingsProps) {
     return (
       
         
-          Security Overview
+          Security overview
           Monitor your project's email health and reputation
         
         
@@ -48,7 +48,7 @@ export function SecuritySettings({metrics, isLoading}: SecuritySettingsProps) {
               
             

             

-              Security Overview
+              Security overview
               
                 {overallLevel === 'healthy' && 'Your project is in good standing'}
                 {overallLevel === 'warning' && 'Your email health needs attention'}
@@ -61,7 +61,7 @@ export function SecuritySettings({metrics, isLoading}: SecuritySettingsProps) {
           {isDisabled && (
             
               
-              Project Disabled
+              Project disabled
               
                 This project has been disabled. Please contact support for more details.
               
@@ -94,7 +94,7 @@ export function SecuritySettings({metrics, isLoading}: SecuritySettingsProps) {
             
               
               
-                All security metrics are within acceptable levels. Keep up the good work!
+                Bounce and complaint rates are within limits.
               
             
           )}
@@ -104,18 +104,18 @@ export function SecuritySettings({metrics, isLoading}: SecuritySettingsProps) {
       {/* Bounce Metrics */}
       
         
-          Bounce Rate
+          Bounce rate
           Hard bounces indicate invalid or non-existent email addresses
         
         
           

             
             
@@ -126,18 +126,18 @@ export function SecuritySettings({metrics, isLoading}: SecuritySettingsProps) {
       {/* Complaint Metrics */}
       
         
-          Complaint Rate
+          Complaint rate
           Complaints occur when recipients mark emails as spam
         
         
           

             
             
diff --git a/apps/web/src/components/SecurityWarningBanner.tsx b/apps/web/src/components/SecurityWarningBanner.tsx
index 836a7117a..352994959 100644
--- a/apps/web/src/components/SecurityWarningBanner.tsx
+++ b/apps/web/src/components/SecurityWarningBanner.tsx
@@ -34,7 +34,7 @@ export function SecurityWarningBanner({status}: SecurityWarningBannerProps) {
           

         

         
       
     
diff --git a/apps/web/src/components/SegmentFilterBuilder.tsx b/apps/web/src/components/SegmentFilterBuilder.tsx
index a62cf6f06..01729f07a 100644
--- a/apps/web/src/components/SegmentFilterBuilder.tsx
+++ b/apps/web/src/components/SegmentFilterBuilder.tsx
@@ -53,10 +53,10 @@ const TIME_UNITS = [
 
 const STANDARD_FIELDS = [
   // Contact fields
-  {value: 'email', label: 'Email', type: 'string', category: 'Contact Fields'},
-  {value: 'subscribed', label: 'Subscribed', type: 'boolean', category: 'Contact Fields'},
-  {value: 'createdAt', label: 'Created At', type: 'date', category: 'Contact Fields'},
-  {value: 'updatedAt', label: 'Updated At', type: 'date', category: 'Contact Fields'},
+  {value: 'email', label: 'Email', type: 'string', category: 'Contact fields'},
+  {value: 'subscribed', label: 'Subscribed', type: 'boolean', category: 'Contact fields'},
+  {value: 'createdAt', label: 'Created at', type: 'date', category: 'Contact fields'},
+  {value: 'updatedAt', label: 'Updated at', type: 'date', category: 'Contact fields'},
 ] as const;
 
 interface FieldOption {
@@ -64,7 +64,7 @@ interface FieldOption {
   label: string;
   description?: string;
   type: 'string' | 'number' | 'boolean' | 'date' | 'event' | 'email' | 'segment';
-  category: 'Contact Fields' | 'Custom Data' | 'Events' | 'Email Activity' | 'Segments';
+  category: 'Contact fields' | 'Custom data' | 'Events' | 'Email activity' | 'Segments';
 }
 
 // Hook to fetch available fields, events, and segments
@@ -91,7 +91,7 @@ function useAvailableOptions(currentSegmentId?: string) {
             value: f.field,
             label: isCustomData ? f.field.replace('data.', '') : f.field,
             type: f.type,
-            category: isCustomData ? ('Custom Data' as const) : ('Contact Fields' as const),
+            category: isCustomData ? ('Custom data' as const) : ('Contact fields' as const),
           };
         });
 
@@ -108,7 +108,7 @@ function useAvailableOptions(currentSegmentId?: string) {
                 .replace(/([A-Z])/g, ' $1')
                 .trim(),
               type: 'event' as const,
-              category: 'Email Activity' as const,
+              category: 'Email activity' as const,
             });
           } else {
             // Ensure event has the 'event.' prefix for backend compatibility
@@ -393,7 +393,7 @@ const FilterRow = memo(function FilterRow({filter, onChange, onRemove, available
               

                 
                  setSearch(e.target.value)}
                   className="border-0 p-0 focus-visible:ring-0 focus-visible:ring-offset-0"
@@ -552,7 +552,7 @@ const FilterRow = memo(function FilterRow({filter, onChange, onRemove, available
                 onChange({...filter, value: val === '' ? 0 : parseFloat(val) || 0});
               }}
               className="text-sm bg-white"
-              placeholder="Enter number"
+              placeholder="e.g., 30"
             />
           ) : fieldType === 'date' ? (
              onChange({...filter, value: e.target.value})}
               className="text-sm bg-white"
-              placeholder="Enter value"
+              placeholder="e.g., pro"
             />
           )}
         

@@ -675,7 +675,7 @@ function FilterGroupComponent({group, onChange, onRemove, depth = 0, availableFi
         {group.conditions && (
           

             

-              Nested Conditions
+              Nested conditions
               
           {!group.conditions && (
             
           )}
         

@@ -794,7 +794,7 @@ function FilterConditionComponent({condition, onChange, depth = 0, availableFiel
 
       
     

   );
diff --git a/apps/web/src/components/SmtpSettings.tsx b/apps/web/src/components/SmtpSettings.tsx
index 3eb6ecf66..589619c47 100644
--- a/apps/web/src/components/SmtpSettings.tsx
+++ b/apps/web/src/components/SmtpSettings.tsx
@@ -21,7 +21,7 @@ export function SmtpSettings({smtpConfig}: SmtpSettingsProps) {
         
           
             
-            SMTP Server
+            SMTP server
           
           SMTP server is not configured on this instance
         
@@ -44,7 +44,7 @@ export function SmtpSettings({smtpConfig}: SmtpSettingsProps) {
           
             
               
-              Development Mode
+              Development mode
             
           
           
@@ -61,11 +61,10 @@ export function SmtpSettings({smtpConfig}: SmtpSettingsProps) {
         
           
             
-            SMTP Server Configuration
+            SMTP server configuration
           
           
-            Send emails through standard email clients using SMTP protocol. Works with Outlook, Thunderbird, and any
-            SMTP-compatible application.
+            Send through any SMTP client — Outlook, Thunderbird, or your own.
           
         
         
@@ -73,7 +72,7 @@ export function SmtpSettings({smtpConfig}: SmtpSettingsProps) {
             {/* Server Details */}
             

               

-                
+                
                 
                   {smtpConfig.domain}
                 
@@ -117,7 +116,7 @@ export function SmtpSettings({smtpConfig}: SmtpSettingsProps) {
 
             {/* Credentials */}
             

-              
Authentication Credentials

+              
Authentication credentials

               

                 

                   
diff --git a/apps/web/src/components/TeamSettings.tsx b/apps/web/src/components/TeamSettings.tsx
index e84838a17..55b4fedec 100644
--- a/apps/web/src/components/TeamSettings.tsx
+++ b/apps/web/src/components/TeamSettings.tsx
@@ -5,7 +5,6 @@ import {
   Button,
   Card,
   CardContent,
-  CardDescription,
   CardHeader,
   CardTitle,
   Dialog,
@@ -91,7 +90,7 @@ export function TeamSettings({projectId, currentUserRole, currentUserId}: TeamSe
 
     try {
       await network.fetch('POST', `/projects/${projectId}/members`, values);
-      setSuccess('Member added successfully');
+      setSuccess('Member added');
       await mutate();
       form.reset();
       setShowAddDialog(false);
@@ -102,7 +101,7 @@ export function TeamSettings({projectId, currentUserRole, currentUserId}: TeamSe
       if (err instanceof Error) {
         setError(err.message);
       } else {
-        setError('Failed to add member');
+        setError('Couldn’t add that member. Check the email address and try again.');
       }
     } finally {
       setIsSubmitting(false);
@@ -118,7 +117,7 @@ export function TeamSettings({projectId, currentUserRole, currentUserId}: TeamSe
 
     try {
       await network.fetch('DELETE', `/projects/${projectId}/members/${memberToRemove.userId}`);
-      setSuccess('Member removed successfully');
+      setSuccess('Member removed');
       await mutate();
       setMemberToRemove(null);
 
@@ -128,7 +127,7 @@ export function TeamSettings({projectId, currentUserRole, currentUserId}: TeamSe
       if (err instanceof Error) {
         setError(err.message);
       } else {
-        setError('Failed to remove member');
+        setError('Couldn’t remove that member. Try again.');
       }
     } finally {
       setIsSubmitting(false);
@@ -145,7 +144,7 @@ export function TeamSettings({projectId, currentUserRole, currentUserId}: TeamSe
         `/projects/${projectId}/members/${userId}`,
         {role: newRole},
       );
-      setSuccess('Member role updated successfully');
+      setSuccess('Role updated');
       await mutate();
 
       // Clear success message after 3 seconds
@@ -154,7 +153,7 @@ export function TeamSettings({projectId, currentUserRole, currentUserId}: TeamSe
       if (err instanceof Error) {
         setError(err.message);
       } else {
-        setError('Failed to update member role');
+        setError('Couldn’t change that role. Try again.');
       }
     }
   };
@@ -203,8 +202,7 @@ export function TeamSettings({projectId, currentUserRole, currentUserId}: TeamSe
         
           

             

-              Team Members
-              Manage who has access to this project
+              Team members
             

             {canManageMembers && (
               
             )}
           

@@ -314,7 +312,7 @@ export function TeamSettings({projectId, currentUserRole, currentUserId}: TeamSe
       >
         
           
-            Add Team Member
+            Add team member
             
               Add a user to this project by their email address. They must have an existing account.
             
@@ -329,7 +327,7 @@ export function TeamSettings({projectId, currentUserRole, currentUserId}: TeamSe
                 name="email"
                 render={({field}) => (
                   
-                    Email Address
+                    Email address
                     
                       
                     
@@ -378,7 +376,7 @@ export function TeamSettings({projectId, currentUserRole, currentUserId}: TeamSe
                   Cancel
                 
                 
               
             
@@ -390,10 +388,9 @@ export function TeamSettings({projectId, currentUserRole, currentUserId}: TeamSe
        setMemberToRemove(null)}>
         
           
-            Remove Team Member
+            Remove {memberToRemove?.email}?
             
-              Are you sure you want to remove {memberToRemove?.email} from this project? They will
-              immediately lose access.
+              They lose access to this project immediately. Their Plunk account is not affected.
             
           
           
@@ -401,7 +398,7 @@ export function TeamSettings({projectId, currentUserRole, currentUserId}: TeamSe
               Cancel
             
             
           
         
diff --git a/apps/web/src/components/TemplateSelectionDialog.tsx b/apps/web/src/components/TemplateSelectionDialog.tsx
index bd597a171..d012566cd 100644
--- a/apps/web/src/components/TemplateSelectionDialog.tsx
+++ b/apps/web/src/components/TemplateSelectionDialog.tsx
@@ -128,7 +128,7 @@ export function TemplateSelectionDialog({open, onOpenChange, onSelectTemplate}:
                   
                    setSearchInput(e.target.value)}
                     className="pl-10"
@@ -164,7 +164,7 @@ export function TemplateSelectionDialog({open, onOpenChange, onSelectTemplate}:
                   variant={typeFilter === 'ALL' ? 'default' : 'secondary'}
                   size="sm"
                 >
-                  All Templates
+                  All templates
                 
                 
               
             

           

diff --git a/apps/web/src/components/WorkflowBuilder.tsx b/apps/web/src/components/WorkflowBuilder.tsx
index 328fb8df4..e772b05c4 100644
--- a/apps/web/src/components/WorkflowBuilder.tsx
+++ b/apps/web/src/components/WorkflowBuilder.tsx
@@ -510,12 +510,12 @@ type PickerContext = {mode: 'append'; fromStepId: string; branch?: string} | {mo
 
 // Step type options for adding new steps
 const STEP_TYPE_OPTIONS = [
-  {value: 'SEND_EMAIL', label: 'Send Email', icon: Mail, color: STEP_TYPE_COLORS.SEND_EMAIL},
+  {value: 'SEND_EMAIL', label: 'Send email', icon: Mail, color: STEP_TYPE_COLORS.SEND_EMAIL},
   {value: 'DELAY', label: 'Delay', icon: Clock, color: STEP_TYPE_COLORS.DELAY},
-  {value: 'WAIT_FOR_EVENT', label: 'Wait for Event', icon: Clock, color: STEP_TYPE_COLORS.WAIT_FOR_EVENT},
+  {value: 'WAIT_FOR_EVENT', label: 'Wait for event', icon: Clock, color: STEP_TYPE_COLORS.WAIT_FOR_EVENT},
   {value: 'CONDITION', label: 'Condition', icon: GitBranch, color: STEP_TYPE_COLORS.CONDITION},
   {value: 'WEBHOOK', label: 'Webhook', icon: Webhook, color: STEP_TYPE_COLORS.WEBHOOK},
-  {value: 'UPDATE_CONTACT', label: 'Update Contact', icon: UserCog, color: STEP_TYPE_COLORS.UPDATE_CONTACT},
+  {value: 'UPDATE_CONTACT', label: 'Update contact', icon: UserCog, color: STEP_TYPE_COLORS.UPDATE_CONTACT},
   {value: 'EXIT', label: 'Exit', icon: LogOut, color: STEP_TYPE_COLORS.EXIT},
 ];
 
@@ -808,7 +808,7 @@ export function WorkflowBuilder({workflowId, steps, onUpdate}: WorkflowBuilderPr
             window.dispatchEvent(event);
           }, 100);
         } catch (error) {
-          toast.error(error instanceof Error ? error.message : 'Failed to insert step');
+          toast.error(error instanceof Error ? error.message : 'Couldn’t insert the step. Try again.');
         }
         return;
       }
@@ -872,7 +872,7 @@ export function WorkflowBuilder({workflowId, steps, onUpdate}: WorkflowBuilderPr
           },
         );
 
-        toast.success('Step added successfully');
+        toast.success('Step added');
         setPickerContext(null);
         onUpdate();
 
@@ -882,7 +882,7 @@ export function WorkflowBuilder({workflowId, steps, onUpdate}: WorkflowBuilderPr
           window.dispatchEvent(event);
         }, 100);
       } catch (error) {
-        toast.error(error instanceof Error ? error.message : 'Failed to add step');
+        toast.error(error instanceof Error ? error.message : 'Couldn’t add the step. Try again.');
       }
     },
     // eslint-disable-next-line react-hooks/exhaustive-deps
@@ -941,7 +941,7 @@ export function WorkflowBuilder({workflowId, steps, onUpdate}: WorkflowBuilderPr
 
       onUpdate();
     } catch (error) {
-      toast.error(error instanceof Error ? error.message : 'Failed to delete step');
+      toast.error(error instanceof Error ? error.message : 'Couldn’t delete the step. Try again.');
     } finally {
       setStepToDelete(null);
     }
@@ -969,7 +969,7 @@ export function WorkflowBuilder({workflowId, steps, onUpdate}: WorkflowBuilderPr
       toast.success('Steps disconnected');
       onUpdate();
     } catch (error) {
-      toast.error(error instanceof Error ? error.message : 'Failed to disconnect steps');
+      toast.error(error instanceof Error ? error.message : 'Couldn’t disconnect those steps. Try again.');
     } finally {
       setTransitionToDisconnect(null);
     }
@@ -1048,7 +1048,7 @@ export function WorkflowBuilder({workflowId, steps, onUpdate}: WorkflowBuilderPr
         toast.success('Steps connected');
         onUpdate();
       } catch (error) {
-        toast.error(error instanceof Error ? error.message : 'Failed to connect steps');
+        toast.error(error instanceof Error ? error.message : 'Couldn’t connect those steps. Try again.');
       }
     },
     [isValidConnection, steps, workflowId, onUpdate],
@@ -1078,7 +1078,7 @@ export function WorkflowBuilder({workflowId, steps, onUpdate}: WorkflowBuilderPr
         setPickerContext(null);
         onUpdate();
       } catch (error) {
-        toast.error(error instanceof Error ? error.message : 'Failed to connect steps');
+        toast.error(error instanceof Error ? error.message : 'Couldn’t connect those steps. Try again.');
       }
     },
     [pickerContext, steps, workflowId, onUpdate],
@@ -1376,9 +1376,7 @@ export function WorkflowBuilder({workflowId, steps, onUpdate}: WorkflowBuilderPr
                     
This action cannot be undone.

                   

                 ) : (
-                  

-                    Are you sure you want to delete this step? This action cannot be undone.
-                  

+                  
This step is removed from the workflow. This can't be undone.

                 )}
 
                 
diff --git a/apps/web/src/components/WorkflowVisualizer.tsx b/apps/web/src/components/WorkflowVisualizer.tsx
index d795a6e6e..ee61c5c8e 100644
--- a/apps/web/src/components/WorkflowVisualizer.tsx
+++ b/apps/web/src/components/WorkflowVisualizer.tsx
@@ -200,7 +200,7 @@ function CustomNode({
           

             

               
-              If/Else Branch
+              If/else branch
             

           

         )}
@@ -278,7 +278,7 @@ export function WorkflowVisualizer({steps}: WorkflowVisualizerProps) {
             type: 'custom',
             position: {x: 0, y: 0},
             data: {
-              label: 'End Workflow',
+              label: 'End workflow',
               type: 'END',
               icon: LogOut,
               color: '#9ca3af',
@@ -295,7 +295,7 @@ export function WorkflowVisualizer({steps}: WorkflowVisualizerProps) {
             type: 'custom',
             position: {x: 0, y: 0},
             data: {
-              label: 'End Workflow',
+              label: 'End workflow',
               type: 'END',
               icon: LogOut,
               color: '#9ca3af',
diff --git a/apps/web/src/components/workflow-steps/ConditionStepDialog.tsx b/apps/web/src/components/workflow-steps/ConditionStepDialog.tsx
index 902fc8ad4..e4cb95d63 100644
--- a/apps/web/src/components/workflow-steps/ConditionStepDialog.tsx
+++ b/apps/web/src/components/workflow-steps/ConditionStepDialog.tsx
@@ -31,7 +31,7 @@ interface OperatorOption {
 
 const ALL_OPERATORS: OperatorOption[] = [
   {value: 'equals',             label: 'Equals',                 types: ['string', 'number', 'boolean', 'date']},
-  {value: 'notEquals',          label: 'Not Equals',             types: ['string', 'number', 'boolean', 'date']},
+  {value: 'notEquals',          label: 'Not equals',             types: ['string', 'number', 'boolean', 'date']},
   {value: 'contains',           label: 'Contains',               types: ['string']},
   {value: 'notContains',        label: 'Does not contain',       types: ['string']},
   {value: 'greaterThan',        label: 'Greater than',           types: ['number', 'date']},
@@ -303,7 +303,7 @@ function ConditionModeToggle({
 }: ConditionModeToggleProps) {
   return (
     

-      
+      
       

         
       )}
 
diff --git a/apps/web/src/components/workflow-steps/ExitStepDialog.tsx b/apps/web/src/components/workflow-steps/ExitStepDialog.tsx
index c55d21010..9a3657d7b 100644
--- a/apps/web/src/components/workflow-steps/ExitStepDialog.tsx
+++ b/apps/web/src/components/workflow-steps/ExitStepDialog.tsx
@@ -36,17 +36,17 @@ export function ExitStepDialog({step, workflowId, open, onOpenChange, onSuccess}
       isSubmitting={isSubmitting}
     >
       

-        
+        
          setRecipientType(value as 'CONTACT' | 'CUSTOM')}>
             
               
@@ -100,7 +100,7 @@ export function SendEmailStepDialog({step, workflowId, open, onOpenChange, onSuc
               />
               
             
@@ -109,7 +109,7 @@ export function SendEmailStepDialog({step, workflowId, open, onOpenChange, onSuc
 
         {recipientType === 'CUSTOM' && (
           

-            
+            
             
       

         

-          
+          
           

              (
               

                  updateHeader(index, {key: e.target.value})}
                   className="text-sm font-mono"
                 />
                  updateHeader(index, {value: e.target.value})}
                   className="text-sm font-mono"
diff --git a/apps/web/src/components/workflow-steps/shared.tsx b/apps/web/src/components/workflow-steps/shared.tsx
index 97aad05ea..28a3c0de8 100644
--- a/apps/web/src/components/workflow-steps/shared.tsx
+++ b/apps/web/src/components/workflow-steps/shared.tsx
@@ -57,10 +57,10 @@ export function useStepUpdate(workflowId: string, stepId: string) {
         `/workflows/${workflowId}/steps/${stepId}`,
         input as Parameters[2],
       );
-      toast.success('Step updated successfully');
+      toast.success('Step updated');
       return true;
     } catch (error) {
-      toast.error(error instanceof Error ? error.message : 'Failed to update step');
+      toast.error(error instanceof Error ? error.message : 'Couldn’t save the step. Try again.');
       return false;
     } finally {
       setIsSubmitting(false);
@@ -108,7 +108,7 @@ export function StepDialogShell({
         
         

           

-            
+            
             
             
           
         
diff --git a/apps/web/src/pages/_app.tsx b/apps/web/src/pages/_app.tsx
index 135db14a1..eb6275e39 100644
--- a/apps/web/src/pages/_app.tsx
+++ b/apps/web/src/pages/_app.tsx
@@ -65,7 +65,7 @@ function AuthGuard({children}: {children: React.ReactNode}) {
 
   // Show loading state while checking authentication (only for protected routes)
   if (isLoading && !isPublicRoute) {
-    return ;
+    return ;
   }
 
   // Don't render protected content if redirecting
@@ -90,7 +90,7 @@ function ProjectGuard({children}: {children: React.ReactNode}) {
 
   // Show loading state while checking projects (only for routes that need a project)
   if (isLoading && !isNoProjectRoute) {
-    return ;
+    return ;
   }
 
   // Don't render protected content if redirecting
diff --git a/apps/web/src/pages/_document.tsx b/apps/web/src/pages/_document.tsx
index 1fa287d81..a2f40380f 100644
--- a/apps/web/src/pages/_document.tsx
+++ b/apps/web/src/pages/_document.tsx
@@ -11,7 +11,7 @@ function Document({locale}: {locale: string}) {
         
         
 
         {/* Open Graph / Facebook */}
@@ -19,7 +19,7 @@ function Document({locale}: {locale: string}) {
         
         
         
 
@@ -28,7 +28,7 @@ function Document({locale}: {locale: string}) {
         
         
         
 
diff --git a/apps/web/src/pages/activity/index.tsx b/apps/web/src/pages/activity/index.tsx
index b928c39b5..ba7613a75 100644
--- a/apps/web/src/pages/activity/index.tsx
+++ b/apps/web/src/pages/activity/index.tsx
@@ -38,7 +38,7 @@ export default function ActivityPage() {
 
   const statsCards = [
     {
-      name: 'Events Triggered',
+      name: 'Events triggered',
       value: stats?.totalEvents?.toLocaleString() || '0',
       icon: Zap,
       description: 'Last 30 days',
@@ -46,7 +46,7 @@ export default function ActivityPage() {
       bgColor: 'bg-neutral-100',
     },
     {
-      name: 'Emails Sent',
+      name: 'Emails sent',
       value: stats?.totalEmailsSent?.toLocaleString() || '0',
       icon: Send,
       description: 'Last 30 days',
@@ -54,7 +54,7 @@ export default function ActivityPage() {
       bgColor: 'bg-neutral-100',
     },
     {
-      name: 'Open Rate',
+      name: 'Open rate',
       value: stats?.openRate ? `${stats.openRate.toFixed(1)}%` : '0%',
       icon: Eye,
       description: `${stats?.totalEmailsOpened?.toLocaleString() || '0'} opens`,
@@ -62,7 +62,7 @@ export default function ActivityPage() {
       bgColor: 'bg-neutral-100',
     },
     {
-      name: 'Click Rate',
+      name: 'Click rate',
       value: stats?.clickRate ? `${stats.clickRate.toFixed(1)}%` : '0%',
       icon: MousePointerClick,
       description: `${stats?.totalEmailsClicked?.toLocaleString() || '0'} clicks`,
@@ -80,7 +80,7 @@ export default function ActivityPage() {
           

             
Activity

             

-              Real-time overview of events, emails, and workflow executions across your project.
+              Events, emails, and workflow runs as they happen.
             

           

 
@@ -117,18 +117,18 @@ export default function ActivityPage() {
                       
                     
                     
-                      All Activity Types
+                      All activity types
                       Events
                       
                         Emails
                       
-                      Emails Sent
-                      Emails Delivered
-                      Emails Received
-                      Emails Opened
-                      Emails Clicked
-                      Emails Bounced
-                      Email Complaints
+                      Emails sent
+                      Emails delivered
+                      Emails received
+                      Emails opened
+                      Emails clicked
+                      Emails bounced
+                      Email complaints
                       Workflows
                     
                   
@@ -153,11 +153,7 @@ export default function ActivityPage() {
           {/* Activity Feed */}
           
             
-              Recent Activity
-              
-                Live feed of all activities happening across your project. Updates automatically as new activities
-                occur.
-              
+              Recent activity
             
             
                0 ? 'positive' : 'neutral') : 'neutral',
     },
     {
-      name: 'Open Rate',
+      name: 'Open rate',
       value: stats?.openRate ? `${stats.openRate.toFixed(1)}%` : '0%',
       icon: Eye,
       description: `${stats?.totalEmailsOpened?.toLocaleString() || cumulativeTotals.opens.toLocaleString()} opens`,
@@ -163,7 +162,7 @@ export default function AnalyticsPage() {
       trend: stats?.openRate && stats.openRate > 20 ? 'positive' : 'neutral',
     },
     {
-      name: 'Click Rate',
+      name: 'Click rate',
       value: stats?.clickRate ? `${stats.clickRate.toFixed(1)}%` : '0%',
       icon: MousePointerClick,
       description: `${stats?.totalEmailsClicked?.toLocaleString() || cumulativeTotals.clicks.toLocaleString()} clicks`,
@@ -172,7 +171,7 @@ export default function AnalyticsPage() {
       trend: stats?.clickRate && stats.clickRate > 3 ? 'positive' : 'neutral',
     },
     {
-      name: 'Active Campaigns',
+      name: 'Active campaigns',
       value: campaignStats?.active?.toLocaleString() || '0',
       icon: Megaphone,
       description: `${campaignStats?.total || 0} total campaigns`,
@@ -190,7 +189,7 @@ export default function AnalyticsPage() {
       trend: stats?.totalWorkflowsStarted && stats.totalWorkflowsStarted > 0 ? 'positive' : 'neutral',
     },
     {
-      name: 'Total Events',
+      name: 'Total events',
       value: stats?.totalEvents?.toLocaleString() || '0',
       icon: Zap,
       description: 'Custom events tracked',
@@ -210,7 +209,7 @@ export default function AnalyticsPage() {
             

               
Analytics

               

-                Comprehensive insights into your email performance, engagement metrics, and delivery statistics.
+                Opens, clicks, and deliverability for the last {days} days.
               

             

             

@@ -233,7 +232,7 @@ export default function AnalyticsPage() {
               
                 

                   
-                  Failed to load analytics data. Please try again.
+                  Couldn’t load analytics. Try again in a moment.
                 

               
             
@@ -265,7 +264,7 @@ export default function AnalyticsPage() {
           {/* Email Volume Chart */}
           
             
-              Email Volume Trends
+              Email volume trends
               Daily email sends, opens, and clicks over the selected period
             
             
@@ -375,7 +374,7 @@ export default function AnalyticsPage() {
           {/* Engagement Rate Chart */}
           
             
-              Engagement Rate Trends
+              Engagement rate trends
               Open rate percentage over time
             
             
@@ -415,7 +414,7 @@ export default function AnalyticsPage() {
                          value}
-                          formatter={(value: any) => [`${value}%`, 'Open Rate']}
+                          formatter={(value: any) => [`${value}%`, 'Open rate']}
                         />
                       }
                       cursor={{
@@ -448,51 +447,22 @@ export default function AnalyticsPage() {
             
           
 
-          {/* Key Insights */}
+          {/* Events. The former "Performance Insights" card was removed: it dispensed generic
+              advice ("above industry average", "add more compelling calls-to-action") that the
+              charts above already answer with real numbers. */}
           

             
               
-                Performance Insights
-                Key metrics and recommendations
+                Events
               
               
-                

-                  

-                    
-                  

-                  

-                    
Open Rate

-                    

-                      {stats?.openRate && stats.openRate > 20
-                        ? 'Your open rate is above industry average!'
-                        : 'Consider improving subject lines to increase open rates.'}
-                    

-                  

-                

-                

-                  

-                    
-                  

+                

                   

-                    
Click Rate

-                    

-                      {stats?.clickRate && stats.clickRate > 3
-                        ? 'Great click-through performance!'
-                        : 'Add more compelling calls-to-action to boost clicks.'}
-                    

-                  

-                

-                

-                  

-                    
+                    
{stats?.totalEvents?.toLocaleString() || '0'}

+                    
triggered in the last {days} days

                   

-                  

-                    
Engagement

-                    

-                      {stats?.totalWorkflowsStarted
-                        ? `${stats.totalWorkflowsStarted.toLocaleString()} workflows started`
-                        : 'Set up workflows to automate your email campaigns.'}
-                    

+                  

+                    
                   

                 

               
@@ -500,25 +470,20 @@ export default function AnalyticsPage() {
 
             
               
-                Event Activity
-                Custom events and triggers
+                Workflow runs
               
               
                 

                   

-                    
{stats?.totalEvents?.toLocaleString() || '0'}

-                    
Total Events

+                    

+                      {stats?.totalWorkflowsStarted?.toLocaleString() || '0'}
+                    

+                    
started in the last {days} days

                   

                   

-                    
+                    
                   

                 

-                

-                  

-                    Events triggered by your contacts over the last {days} days. These can trigger workflows and
-                    automations.
-                  

-                

               
             
           

@@ -527,7 +492,7 @@ export default function AnalyticsPage() {
           {topCampaigns && topCampaigns.length > 0 && (
             
               
-                Campaign Performance
+                Campaign performance
                 Top performing campaigns in the last {days} days
               
               
@@ -539,8 +504,8 @@ export default function AnalyticsPage() {
                         

-                        
-                        
+                        
+                        
@@ -594,7 +559,7 @@ export default function AnalyticsPage() {
           {topEvents && topEvents.length > 0 && (
             
               
-                Top Events
+                Top events
                 Most frequently triggered events in the last {days} days
               
               
diff --git a/apps/web/src/pages/auth/reset-password.tsx b/apps/web/src/pages/auth/reset-password.tsx
index 3f0e5156b..5cce8b453 100644
--- a/apps/web/src/pages/auth/reset-password.tsx
+++ b/apps/web/src/pages/auth/reset-password.tsx
@@ -76,7 +76,7 @@ export default function ResetPassword() {
         }, 2000);
       } else {
         setStatus('error');
-        setErrorMessage('Failed to reset password. The link may be invalid or expired.');
+        setErrorMessage('Couldn’t reset your password. The link may have expired — request a new one.');
       }
     } catch (error) {
       setStatus('error');
@@ -87,7 +87,7 @@ export default function ResetPassword() {
   if (!token) {
     return (
       <>
-        
+        
         

           

             
@@ -119,7 +119,7 @@ export default function ResetPassword() {
 
   return (
     <>
-      
+      
       

         

           
diff --git a/apps/web/src/pages/auth/signup.tsx b/apps/web/src/pages/auth/signup.tsx
index 323625bcb..a16678f8a 100644
--- a/apps/web/src/pages/auth/signup.tsx
+++ b/apps/web/src/pages/auth/signup.tsx
@@ -78,7 +78,7 @@ export default function Signup() {
 
   return (
     <>
-      
+      
       

-      
+      
       

         

           

@@ -178,7 +178,7 @@ export default function VerifyEmail() {
                       

                         

                       

-                        
Verifying...

+                        
Verifying…

                         
Please wait a moment.

                       

                     
@@ -259,7 +259,7 @@ export default function VerifyEmail() {
                       

                         

                 

-                  Make changes to your campaign before sending
+                  Not sent yet. Edit freely.
                 

               

             

@@ -390,7 +390,7 @@ export default function CampaignDetailsPage() {
                   className="flex-1 sm:flex-none"
                 >
                   
-                  {isSubmitting ? 'Saving...' : 'Save'}
+                  {isSubmitting ? 'Saving…' : 'Save'}
                   Save
                 
                 
@@ -406,7 +406,7 @@ export default function CampaignDetailsPage() {
                       

                         
                         

-                          Send Test Email
+                          Send test email
                           
                             Preview in your inbox before sending
                           
@@ -417,7 +417,7 @@ export default function CampaignDetailsPage() {
                       

                         
                         

-                          Send Now
+                          Send now
                           
                             Send immediately to all recipients
                           
@@ -428,7 +428,7 @@ export default function CampaignDetailsPage() {
                       

                         
                         

-                          Schedule for Later
+                          Schedule for later
                           Choose a specific date and time
                         

                       

@@ -483,7 +483,7 @@ export default function CampaignDetailsPage() {
                       />
                       
                     
@@ -558,7 +558,7 @@ export default function CampaignDetailsPage() {
             {/* Basic Information */}
             
               
-                Basic Information
+                Basic information
                 Name and describe your campaign
               
               
@@ -579,7 +579,7 @@ export default function CampaignDetailsPage() {
                   
                    setEditedCampaign({...editedCampaign, description: e.target.value})}
                   />
@@ -590,7 +590,7 @@ export default function CampaignDetailsPage() {
             {/* Campaign Type */}
             
               
-                Campaign Type
+                Campaign type
                 Choose how this campaign should be treated
               
               
@@ -644,7 +644,7 @@ export default function CampaignDetailsPage() {
           {/* Email Settings */}
           
             
-              Email Settings
+              Email settings
               Configure sender information and subject
             
             
@@ -676,7 +676,7 @@ export default function CampaignDetailsPage() {
           {/* Email Content */}
           
             
-              Email Content
+              Email content
               Design your email message
             
             
@@ -759,7 +759,7 @@ export default function CampaignDetailsPage() {
                   disabled={(dialog.type === 'testEmail' && dialog.sending) || !testEmailAddress}
                 >
                   
-                  {dialog.type === 'testEmail' && dialog.sending ? 'Sending...' : 'Send preview'}
+                  {dialog.type === 'testEmail' && dialog.sending ? 'Sending…' : 'Send preview'}
                 
               
             
@@ -955,9 +955,9 @@ export default function CampaignDetailsPage() {
           open={dialog.type === 'delete'}
           onOpenChange={open => !open && setDialog({type: 'none'})}
           onConfirm={handleDelete}
-          title="Delete Campaign"
-          description="Are you sure you want to delete this draft campaign? This action cannot be undone."
-          confirmText="Delete Campaign"
+          title={`Delete ${c.name}?`}
+          description="This draft and its content are gone for good."
+          confirmText="Delete campaign"
           variant="destructive"
         />
       
@@ -989,7 +989,7 @@ export default function CampaignDetailsPage() {
             

               
             

@@ -1021,7 +1021,7 @@ export default function CampaignDetailsPage() {
                     style={{width: `${(s.sentCount / s.totalRecipients) * 100}%`}}
                   />
                 

-                
This page updates automatically every 5 seconds

+                
Updating every 5 seconds

               

             
           
@@ -1032,7 +1032,7 @@ export default function CampaignDetailsPage() {
           

             
               
-                Total Recipients
+                Total recipients
                 
               
               
@@ -1045,7 +1045,7 @@ export default function CampaignDetailsPage() {
 
             
               
-                Delivery Rate
+                Delivery rate
                 
               
               
@@ -1059,7 +1059,7 @@ export default function CampaignDetailsPage() {
 
             
               
-                Open Rate
+                Open rate
                 
               
               
@@ -1070,7 +1070,7 @@ export default function CampaignDetailsPage() {
 
             
               
-                Click Rate
+                Click rate
                 
               
               
@@ -1086,7 +1086,7 @@ export default function CampaignDetailsPage() {
           {/* Email Content - Takes 2 columns */}
           
             
-              Email Preview
+              Email preview
               How your email will appear to recipients
             
             
@@ -1114,7 +1114,7 @@ export default function CampaignDetailsPage() {
 
               {/* Email Body Preview */}
               

-                
Message Content

+                
Message content

                 

                   

                     

@@ -1127,7 +1127,7 @@ export default function CampaignDetailsPage() {
           {/* Campaign Details */}
           
             
-              Campaign Info
+              Campaign info
               Configuration and metadata
             
             
@@ -1156,7 +1156,7 @@ export default function CampaignDetailsPage() {
               {/* Scheduling Info */}
               {c.scheduledFor && (
                 

-                  
Scheduled For

+                  
Scheduled for

                   

                     
                     

@@ -1179,7 +1179,7 @@ export default function CampaignDetailsPage() {
               {/* Sent At */}
               {c.sentAt && (
                 

-                  
Sent On

+                  
Sent on

                   

                     
                     
{formatFullDateTime(new Date(c.sentAt))}

@@ -1195,9 +1195,10 @@ export default function CampaignDetailsPage() {
         open={dialog.type === 'cancel'}
         onOpenChange={open => !open && setDialog({type: 'none'})}
         onConfirm={handleCancel}
-        title="Cancel Campaign"
-        description="Are you sure you want to cancel this campaign?"
-        confirmText="Cancel Campaign"
+        title="Cancel this campaign?"
+        description="Sending stops now. Contacts who already received it keep their copy."
+        cancelText="Keep sending"
+        confirmText="Cancel campaign"
         variant="destructive"
       />
     
diff --git a/apps/web/src/pages/campaigns/create.tsx b/apps/web/src/pages/campaigns/create.tsx
index 3e7bfabf5..84580bb9c 100644
--- a/apps/web/src/pages/campaigns/create.tsx
+++ b/apps/web/src/pages/campaigns/create.tsx
@@ -74,9 +74,9 @@ export default function CreateCampaignPage() {
           if (queryFromName && typeof queryFromName === 'string') setFromName(queryFromName);
           if (queryReplyTo && typeof queryReplyTo === 'string') setReplyTo(queryReplyTo);
           setBody(template.body);
-          toast.success('Template loaded successfully');
+          toast.success('Template loaded');
         } catch {
-          toast.error('Failed to load template');
+          toast.error('Couldn’t load that template. Try again.');
         } finally {
           setLoadingTemplate(false);
         }
@@ -94,9 +94,9 @@ export default function CreateCampaignPage() {
           }
           if (querySegmentId && typeof querySegmentId === 'string') setSegmentId(querySegmentId);
           setBody(campaign.data.body);
-          toast.success('Campaign loaded successfully');
+          toast.success('Campaign loaded');
         } catch {
-          toast.error('Failed to load campaign');
+          toast.error('Couldn’t load that campaign. Try again.');
         } finally {
           setLoadingTemplate(false);
         }
@@ -144,10 +144,10 @@ export default function CreateCampaignPage() {
         audienceFilter: audienceType === CampaignAudienceType.FILTERED ? [] : undefined,
       } as any);
 
-      toast.success('Campaign created successfully');
+      toast.success('Campaign created');
       void router.push(`/campaigns/${response.data.id}`);
     } catch (error) {
-      toast.error(error instanceof Error ? error.message : 'Failed to create campaign');
+      toast.error(error instanceof Error ? error.message : 'Couldn’t create the campaign. Try again.');
       setSaving(false);
     }
   };
@@ -164,7 +164,7 @@ export default function CreateCampaignPage() {
 
   return (
     <>
-      
+      
       
         {loadingTemplate && (
           

@@ -181,9 +181,9 @@ export default function CreateCampaignPage() {
               
             
             

-              
Create Campaign

+              
Create campaign

               

-                Create a new email campaign to send to your contacts
+                A one-off email sent to a list of contacts.
               

             

           

@@ -195,8 +195,7 @@ export default function CreateCampaignPage() {
                 {/* Basic Information */}
                 
                   
-                    Basic Information
-                    Name and describe your campaign
+                    Basic information
                   
                   
                     

@@ -216,7 +215,7 @@ export default function CreateCampaignPage() {
                       
                        setDescription(e.target.value)}
                       />
@@ -227,8 +226,8 @@ export default function CreateCampaignPage() {
                 {/* Campaign Type */}
                 
                   
-                    Campaign Type
-                    Choose how this campaign should be treated
+                    Campaign type
+                    Transactional campaigns skip the subscription check and the footer.
                   
                   
                     

@@ -280,8 +279,7 @@ export default function CreateCampaignPage() {
               {/* Email Settings */}
               
                 
-                  Email Settings
-                  Configure sender information and subject
+                  Email settings
                 
                 
                   
                 
-                  Email Content
-                  Design your email message
+                  Email content
                 
                 
                   
                 
                   Audience
-                  Choose who will receive this campaign
                 
                 
                   

@@ -351,7 +347,7 @@ export default function CreateCampaignPage() {
                         />
                         
                       
@@ -402,7 +398,7 @@ export default function CreateCampaignPage() {
                   Cancel
                 
                 
               

             

diff --git a/apps/web/src/pages/campaigns/index.tsx b/apps/web/src/pages/campaigns/index.tsx
index 91ec7cfd7..a2eec4c99 100644
--- a/apps/web/src/pages/campaigns/index.tsx
+++ b/apps/web/src/pages/campaigns/index.tsx
@@ -155,10 +155,10 @@ export default function CampaignsPage() {
 
     try {
       await network.fetch('POST', `/campaigns/${campaignToCancel}/cancel`);
-      toast.success('Campaign cancelled successfully');
+      toast.success('Campaign canceled');
       void mutate();
     } catch (error) {
-      toast.error(error instanceof Error ? error.message : 'Failed to cancel campaign');
+      toast.error(error instanceof Error ? error.message : 'Couldn’t cancel the campaign. Try again.');
     } finally {
       setCampaignToCancel(null);
     }
@@ -167,10 +167,10 @@ export default function CampaignsPage() {
   const handleDuplicate = async (campaignId: string) => {
     try {
       await network.fetch('POST', `/campaigns/${campaignId}/duplicate`);
-      toast.success('Campaign duplicated successfully');
+      toast.success('Campaign duplicated');
       void mutate();
     } catch (error) {
-      toast.error(error instanceof Error ? error.message : 'Failed to duplicate campaign');
+      toast.error(error instanceof Error ? error.message : 'Couldn’t duplicate the campaign. Try again.');
     }
   };
 
@@ -179,10 +179,10 @@ export default function CampaignsPage() {
 
     try {
       await network.fetch('DELETE', `/campaigns/${campaignToDelete}`);
-      toast.success('Campaign deleted successfully');
+      toast.success('Campaign deleted');
       void mutate();
     } catch (error) {
-      toast.error(error instanceof Error ? error.message : 'Failed to delete campaign');
+      toast.error(error instanceof Error ? error.message : 'Couldn’t delete the campaign. Try again.');
     } finally {
       setCampaignToDelete(null);
     }
@@ -207,7 +207,7 @@ export default function CampaignsPage() {
       setRowSelection({});
       void mutate();
     } catch (error) {
-      toast.error(error instanceof Error ? error.message : 'Failed to delete campaigns');
+      toast.error(error instanceof Error ? error.message : 'Couldn’t delete those campaigns. Try again.');
     } finally {
       // ConfirmDialog closes itself after onConfirm resolves.
       setBulkDeleteStatus('idle');
@@ -557,14 +557,14 @@ export default function CampaignsPage() {
             

               
Campaigns

               

-                Send one-time email broadcasts to your contacts. {data?.total ? `${data.total} total campaigns` : ''}
+                One-off emails sent to a list of contacts. {data?.total ? `${data.total} total` : ''}
               

             

             
               
                 
@@ -574,7 +574,7 @@ export default function CampaignsPage() {
                   
                     
                     

-                      Empty Campaign
+                      Empty campaign
                       
                         Start from scratch with a blank canvas
                       
@@ -585,7 +585,7 @@ export default function CampaignsPage() {
                   

                     
                     

-                      From Template
+                      From template
                       
                         Use an existing template as a starting point
                       
@@ -596,7 +596,7 @@ export default function CampaignsPage() {
                   

                     
                     

-                      From Previous Campaign
+                      From previous campaign
                       
                         Copy content and settings from an existing campaign
                       
@@ -620,7 +620,7 @@ export default function CampaignsPage() {
               
                setSearchInput(e.target.value)}
                 className="pl-10 pr-10 h-8 text-xs"
@@ -716,7 +716,7 @@ export default function CampaignsPage() {
                               
                                 
                                 

-                                  Empty Campaign
+                                  Empty campaign
                                   
                                     Start from scratch with a blank canvas
                                   
@@ -727,7 +727,7 @@ export default function CampaignsPage() {
                               

                                 
                                 

-                                  From Template
+                                  From template
                                   
                                     Use an existing template as a starting point
                                   
@@ -738,7 +738,7 @@ export default function CampaignsPage() {
                               

                                 
                                 

-                                  From Previous Campaign
+                                  From previous campaign
                                   
                                     Copy content and settings from an existing campaign
                                   
@@ -947,9 +947,10 @@ export default function CampaignsPage() {
           open={showCancelDialog}
           onOpenChange={setShowCancelDialog}
           onConfirm={handleCancel}
-          title="Cancel Campaign"
-          description="Are you sure you want to cancel this campaign?"
-          confirmText="Cancel Campaign"
+          title="Cancel this campaign?"
+          description="Sending stops now. Contacts who already received it keep their copy."
+          cancelText="Keep sending"
+          confirmText="Cancel campaign"
           variant="destructive"
         />
 
@@ -957,9 +958,9 @@ export default function CampaignsPage() {
           open={showDeleteDialog}
           onOpenChange={setShowDeleteDialog}
           onConfirm={handleDelete}
-          title="Delete Campaign"
-          description="Are you sure you want to delete this draft campaign? This action cannot be undone."
-          confirmText="Delete Campaign"
+          title="Delete this draft?"
+          description="The draft and its content are gone for good."
+          confirmText="Delete campaign"
           variant="destructive"
         />
 
@@ -967,9 +968,9 @@ export default function CampaignsPage() {
           open={showBulkDeleteDialog}
           onOpenChange={setShowBulkDeleteDialog}
           onConfirm={handleBulkDelete}
-          title={`Delete ${selectedIds.length} campaign${selectedIds.length === 1 ? '' : 's'}`}
-          description="Are you sure you want to delete the selected campaigns? This action cannot be undone. Only draft campaigns can be deleted — selecting a non-draft campaign will block the operation."
-          confirmText="Delete"
+          title={`Delete ${selectedIds.length} campaign${selectedIds.length === 1 ? '' : 's'}?`}
+          description="Only drafts can be deleted. If your selection includes a sent or scheduled campaign, nothing will be deleted."
+          confirmText="Delete campaigns"
           variant="destructive"
           status={bulkDeleteStatus}
         />
diff --git a/apps/web/src/pages/contacts/[id].tsx b/apps/web/src/pages/contacts/[id].tsx
index 799d5e8e8..42285250a 100644
--- a/apps/web/src/pages/contacts/[id].tsx
+++ b/apps/web/src/pages/contacts/[id].tsx
@@ -57,10 +57,10 @@ export default function ContactDetailPage() {
         },
         typeof ContactSchemas.create
       >('PATCH', `/contacts/${id}`, {email, subscribed, data: customData});
-      toast.success('Contact updated successfully');
+      toast.success('Contact updated');
       void mutate();
     } catch (error) {
-      toast.error(error instanceof Error ? error.message : 'Failed to update contact');
+      toast.error(error instanceof Error ? error.message : 'Couldn’t save the contact. Try again.');
     } finally {
       setIsSubmitting(false);
     }
@@ -69,10 +69,10 @@ export default function ContactDetailPage() {
   const handleDelete = async () => {
     try {
       await network.fetch('DELETE', `/contacts/${id}`);
-      toast.success('Contact deleted successfully');
+      toast.success('Contact deleted');
       void router.push('/contacts');
     } catch (error) {
-      toast.error(error instanceof Error ? error.message : 'Failed to delete contact');
+      toast.error(error instanceof Error ? error.message : 'Couldn’t delete the contact. Try again.');
     }
   };
 
@@ -83,7 +83,7 @@ export default function ContactDetailPage() {
       setTimeout(() => setCopiedId(null), 2000);
       toast.success(`${label} copied to clipboard`);
     } catch {
-      toast.error('Failed to copy');
+      toast.error('Couldn’t copy to your clipboard.');
     }
   };
 
@@ -108,7 +108,7 @@ export default function ContactDetailPage() {
           
         

@@ -142,7 +142,7 @@ export default function ContactDetailPage() {
             

             
           

 
@@ -151,12 +151,12 @@ export default function ContactDetailPage() {
             

               
                 
-                  Contact Information
+                  Contact information
                 
                 
                   

                     

-                      
+                      
                       
                       
-                      {isSubmitting ? 'Saving...' : 'Save Changes'}
+                      {isSubmitting ? 'Saving…' : 'Save Changes'}
                     
                   
                 
@@ -266,7 +266,7 @@ export default function ContactDetailPage() {
                   

 
                   

-                    
Last Updated

+                    
Last updated

                     

                       
{dayjs(contact.updatedAt).fromNow()}

                       

@@ -280,11 +280,11 @@ export default function ContactDetailPage() {
               {/* Public Links Card */}
               
                 
-                  Public Links
+                  Public links
                 
                 
                   

-                    
Subscribe Page

+                    
Subscribe page

                     

                       
               
             

@@ -501,7 +501,7 @@ export default function ContactsPage() {
               
                setSearchInput(e.target.value)}
                 className="pl-10 pr-10 h-8 text-xs"
@@ -608,7 +608,7 @@ export default function ContactsPage() {
                       action={
                         
                       }
                     />
@@ -794,9 +794,9 @@ export default function ContactsPage() {
           open={showDeleteDialog}
           onOpenChange={setShowDeleteDialog}
           onConfirm={handleDelete}
-          title="Delete Contact"
-          description="Are you sure you want to delete this contact? This action cannot be undone."
-          confirmText="Delete"
+          title="Delete this contact?"
+          description="Their events and email history are deleted too. This can't be undone."
+          confirmText="Delete contact"
           variant="destructive"
         />
       
@@ -833,7 +833,7 @@ function CreateContactDialog({open, onOpenChange, onSuccess}: CreateContactDialo
       if (response._meta?.isUpdate) {
         toast.success(`Contact ${response.email} already existed and was updated with new data`);
       } else {
-        toast.success('Contact created successfully');
+        toast.success('Contact created');
       }
 
       setEmail('');
@@ -842,7 +842,7 @@ function CreateContactDialog({open, onOpenChange, onSuccess}: CreateContactDialo
       onOpenChange(false);
       onSuccess();
     } catch (error) {
-      toast.error(error instanceof Error ? error.message : 'Failed to save contact');
+      toast.error(error instanceof Error ? error.message : 'Couldn’t save the contact. Try again.');
     } finally {
       setIsSubmitting(false);
     }
@@ -852,11 +852,13 @@ function CreateContactDialog({open, onOpenChange, onSuccess}: CreateContactDialo
     
       
         
-          Create New Contact
+          Create new contact
         
         

           

-            
+            
             
             
           
         
@@ -1026,7 +1028,7 @@ function ImportContactsDialog({open, onOpenChange, onSuccess}: ImportContactsDia
         pollIntervalRef.current = null;
       }
       setStatus('failed');
-      toast.error('Failed to check import status');
+      toast.error('Lost track of the import. Reopen this dialog to check on it.');
     }
   };
 
@@ -1053,7 +1055,7 @@ function ImportContactsDialog({open, onOpenChange, onSuccess}: ImportContactsDia
         void pollJobStatus(data.jobId);
       }, 1000); // Poll every second
     } catch (error) {
-      const errorMsg = error instanceof Error ? error.message : 'Failed to upload file';
+      const errorMsg = error instanceof Error ? error.message : 'Couldn’t upload the file. Try again.';
       setErrorMessage(errorMsg);
       toast.error(errorMsg);
       setStatus('failed');
@@ -1079,7 +1081,7 @@ function ImportContactsDialog({open, onOpenChange, onSuccess}: ImportContactsDia
       
         
           
-            Import Contacts from CSV
+            Import contacts from CSV
           
 
           

@@ -1091,7 +1093,7 @@ function ImportContactsDialog({open, onOpenChange, onSuccess}: ImportContactsDia
             {/* File Upload */}
             {status === 'idle' || status === 'failed' ? (
               

-                
+                
                 

                   
                 

                   
-                    {status === 'uploading' ? 'Uploading file...' : 'Processing contacts...'}
+                    {status === 'uploading' ? 'Uploading file…' : 'Processing contacts…'}
                   
                   {progress}%
                 

@@ -1183,7 +1185,7 @@ function ImportContactsDialog({open, onOpenChange, onSuccess}: ImportContactsDia
                   Cancel
                 
                 
               
             ) : status === 'completed' ? (
@@ -1203,9 +1205,10 @@ function ImportContactsDialog({open, onOpenChange, onSuccess}: ImportContactsDia
         open={showCloseConfirmDialog}
         onOpenChange={setShowCloseConfirmDialog}
         onConfirm={confirmClose}
-        title="Close Import"
-        description="Import is still in progress. Are you sure you want to close?"
-        confirmText="Close Anyway"
+        title="Close while the import is running?"
+        description="The import keeps running in the background. You just won't see the result here."
+        cancelText="Keep watching"
+        confirmText="Close anyway"
         variant="destructive"
       />
     
@@ -1308,7 +1311,7 @@ function BulkActionsDialog({open, onOpenChange, operation, selector, targetCount
         pollIntervalRef.current = null;
       }
       setStatus('failed');
-      toast.error('Failed to check operation status');
+      toast.error('Lost track of the job. It may still be running.');
     }
   };
 
@@ -1333,7 +1336,7 @@ function BulkActionsDialog({open, onOpenChange, operation, selector, targetCount
         void pollJobStatus(data.jobId);
       }, 1000);
     } catch (error) {
-      const errorMsg = error instanceof Error ? error.message : 'Failed to start operation';
+      const errorMsg = error instanceof Error ? error.message : 'Couldn’t start the job. Try again.';
       setErrorMessage(errorMsg);
       toast.error(errorMsg);
       setStatus('failed');
@@ -1491,7 +1494,8 @@ function BulkActionsDialog({open, onOpenChange, operation, selector, targetCount
         onOpenChange={setShowCloseConfirmDialog}
         onConfirm={confirmClose}
         title="Hide this dialog?"
-        description="The job will keep running in the background. You won't see the result here, but the contacts will still be updated."
+        description="The job keeps running and your contacts are still updated. You just won't see the result here."
+        cancelText="Keep watching"
         confirmText="Hide"
         variant="default"
       />
diff --git a/apps/web/src/pages/index.tsx b/apps/web/src/pages/index.tsx
index be01ebec2..9772eda93 100644
--- a/apps/web/src/pages/index.tsx
+++ b/apps/web/src/pages/index.tsx
@@ -244,7 +244,7 @@ function CompactActivityRow({activity}: {activity: Activity}) {
 const DISABLED_COPY: Record = {
   CARD_VERIFICATION_FAILED: {
     detail:
-      'Your card completed the initial payment but declined the follow-up charge we use to confirm it can be billed automatically each month. This is common with prepaid, virtual, and single-use cards. Add a card that supports recurring payments to continue.',
+      'Add a card that supports recurring payments to continue. Yours took the first payment but declined the follow-up charge that confirms monthly billing works, which is common with prepaid, virtual, and single-use cards.',
     href: '/settings?tab=billing',
   },
   PAYMENT_FAILED: {
@@ -350,19 +350,19 @@ export default function Index() {
 
   const stats = [
     {
-      name: 'Total Contacts',
+      name: 'Total contacts',
       value: totalContacts,
       icon: Users,
       format: (n: number) => n.toLocaleString(),
     },
     {
-      name: 'Emails Sent',
+      name: 'Emails sent',
       value: totalEmailsSent,
       icon: Mail,
       format: (n: number) => n.toLocaleString(),
     },
     {
-      name: 'Open Rate',
+      name: 'Open rate',
       value: openRate,
       icon: TrendingUp,
       format: (n: number) => `${n.toFixed(1)}%`,
@@ -403,10 +403,10 @@ export default function Index() {
       if (response.success) {
         setResendMessage('Verification email sent! Please check your inbox.');
       } else {
-        setResendMessage('Failed to send verification email. Please try again.');
+        setResendMessage('Couldn’t send the verification email. Try again in a moment.');
       }
     } catch {
-      setResendMessage('Failed to send verification email. Please try again.');
+      setResendMessage('Couldn’t send the verification email. Try again in a moment.');
     } finally {
       setIsResending(false);
     }
@@ -443,7 +443,7 @@ export default function Index() {
                       DISABLED_COPY_FALLBACK.href
                     }
                   >
-                    View Details
+                    View details
                   
                 
               
@@ -466,7 +466,7 @@ export default function Index() {
                     onClick={handleResendVerification}
                     disabled={isResending}
                   >
-                    {isResending ? 'Sending...' : 'Resend verification email'}
+                    {isResending ? 'Sending…' : 'Resend verification email'}
                   
                   {resendMessage && (
                     

@@ -496,7 +496,7 @@ export default function Index() {
                     Your emails currently include Plunk branding. Upgrade to a subscription to remove it.
                   
                   
                 
               
@@ -520,8 +520,8 @@ export default function Index() {
           

             {stats.map((stat, index) => {
               const Icon = stat.icon;
-              const isEmails = stat.name === 'Emails Sent';
-              const isOpenRate = stat.name === 'Open Rate';
+              const isEmails = stat.name === 'Emails sent';
+              const isOpenRate = stat.name === 'Open rate';
               return (
                 
             
-              API Keys
+              API keys
               Use these keys to integrate with Plunk
             
             
               {activeProject ? (
                 

                   
                   
-      
+      
       

@@ -102,9 +102,9 @@ export default function CreateProject() {
                           name="name"
                           render={({field}) => (
                             
-                              Project Name
+                              Project name
                               
-                                
+                                
                               
                               You can change this later
                               
@@ -136,7 +136,7 @@ export default function CreateProject() {
                           ) : (
                             <>
                               
-                              Create Project
+                              Create project
                             
                           )}
                         
@@ -163,8 +163,7 @@ export default function CreateProject() {
                   

                     

                       

-                        Contact your project administrator and ask them to add you as a member. They can invite you from
-                        the project settings page.
+                        Ask a project admin to invite you from Settings → Team.
                       

                     

                   

diff --git a/apps/web/src/pages/segments/[id].tsx b/apps/web/src/pages/segments/[id].tsx
index c315447bf..42d37def6 100644
--- a/apps/web/src/pages/segments/[id].tsx
+++ b/apps/web/src/pages/segments/[id].tsx
@@ -97,10 +97,10 @@ export default function SegmentDetailPage() {
         ...(segment?.type !== 'STATIC' && {condition}),
         trackMembership,
       });
-      toast.success('Segment updated successfully');
+      toast.success('Segment updated');
       void mutate();
     } catch (error) {
-      toast.error(error instanceof Error ? error.message : 'Failed to update segment');
+      toast.error(error instanceof Error ? error.message : 'Couldn’t save the segment. Try again.');
     } finally {
       setIsSubmitting(false);
     }
@@ -121,7 +121,7 @@ export default function SegmentDetailPage() {
       toast.success(`Membership updated: ${result.added} added, ${result.removed} removed, ${result.total} total`);
       void mutate();
     } catch (error) {
-      toast.error(error instanceof Error ? error.message : 'Failed to compute membership');
+      toast.error(error instanceof Error ? error.message : 'Couldn’t recompute membership. Try again.');
     } finally {
       setIsComputing(false);
     }
@@ -144,7 +144,7 @@ export default function SegmentDetailPage() {
       void mutate();
       void mutateContacts();
     } catch (error) {
-      toast.error(error instanceof Error ? error.message : 'Failed to add contacts');
+      toast.error(error instanceof Error ? error.message : 'Couldn’t add those contacts. Try again.');
     } finally {
       setIsAddingMembers(false);
     }
@@ -160,7 +160,7 @@ export default function SegmentDetailPage() {
       void mutate();
       void mutateContacts();
     } catch (error) {
-      toast.error(error instanceof Error ? error.message : 'Failed to remove contact');
+      toast.error(error instanceof Error ? error.message : 'Couldn’t remove the contact. Try again.');
     } finally {
       setRemovingEmail(null);
     }
@@ -169,10 +169,10 @@ export default function SegmentDetailPage() {
   const handleDelete = async () => {
     try {
       await network.fetch('DELETE', `/segments/${id}`);
-      toast.success('Segment deleted successfully');
+      toast.success('Segment deleted');
       void router.push('/segments');
     } catch (error) {
-      toast.error(error instanceof Error ? error.message : 'Failed to delete segment');
+      toast.error(error instanceof Error ? error.message : 'Couldn’t delete the segment. Try again.');
     }
   };
 
@@ -197,7 +197,7 @@ export default function SegmentDetailPage() {
           
         

@@ -229,7 +229,7 @@ export default function SegmentDetailPage() {
           

           
         

 
@@ -240,12 +240,14 @@ export default function SegmentDetailPage() {
               {/* Basic Info */}
               
                 
-                  Segment Details
+                  Segment details
                   Update segment name and description
                 
                 
                   

-                    
+                    
                     
                   
-                    Filter Conditions
+                    Filter conditions
                     Build complex audience filters with AND/OR logic
                   
                   
@@ -306,7 +308,7 @@ export default function SegmentDetailPage() {
               

                 
               

             
@@ -315,7 +317,7 @@ export default function SegmentDetailPage() {
             {isStatic && (
               
                 
-                  Add Members
+                  Add members
                   Search and select contacts, or paste a list of emails
                 
                 
@@ -324,7 +326,7 @@ export default function SegmentDetailPage() {
                     onChange={setPickedEmails}
                     onAdd={handleAddMembers}
                     existing={contactsData?.data.map(c => c.email) ?? []}
-                    placeholder="Search contacts to add..."
+                    placeholder="Search contacts to add…"
                   />
                   {pickedEmails.length > 0 && (
                     
                   )}
                 
@@ -353,7 +355,7 @@ export default function SegmentDetailPage() {
                   {!isStatic && trackMembership && (
                     
                   )}
                 

@@ -497,7 +499,7 @@ export default function SegmentDetailPage() {
                 

 
                 

-                  
Last Updated

+                  
Last updated

                   

                     
{dayjs(segment.updatedAt).fromNow()}

                     

@@ -515,9 +517,9 @@ export default function SegmentDetailPage() {
         open={showDeleteDialog}
         onOpenChange={setShowDeleteDialog}
         onConfirm={handleDelete}
-        title="Delete Segment"
-        description="Are you sure you want to delete this segment? This action cannot be undone."
-        confirmText="Delete"
+        title={`Delete ${segment.name}?`}
+        description="The contacts in it are kept. Only the segment is deleted."
+        confirmText="Delete segment"
         variant="destructive"
       />
     
diff --git a/apps/web/src/pages/segments/index.tsx b/apps/web/src/pages/segments/index.tsx
index b182dd849..e739dd643 100644
--- a/apps/web/src/pages/segments/index.tsx
+++ b/apps/web/src/pages/segments/index.tsx
@@ -68,10 +68,10 @@ export default function SegmentsPage() {
 
     try {
       await network.fetch('DELETE', `/segments/${segmentToDelete}`);
-      toast.success('Segment deleted successfully');
+      toast.success('Segment deleted');
       void mutate();
     } catch (error) {
-      toast.error(error instanceof Error ? error.message : 'Failed to delete segment');
+      toast.error(error instanceof Error ? error.message : 'Couldn’t delete the segment. Try again.');
     } finally {
       setSegmentToDelete(null);
     }
@@ -87,13 +87,13 @@ export default function SegmentsPage() {
             

               
Segments

               

-                Create dynamic audience groups based on contact attributes and behaviors
+                Groups of contacts, defined by filters or picked by hand.
               

             

             
@@ -104,7 +104,7 @@ export default function SegmentsPage() {
             
              setSearchInput(e.target.value)}
               className="pl-10 pr-10"
@@ -148,7 +148,7 @@ export default function SegmentsPage() {
                       
                     ) : undefined
@@ -229,9 +229,9 @@ export default function SegmentsPage() {
           open={showDeleteDialog}
           onOpenChange={setShowDeleteDialog}
           onConfirm={handleDelete}
-          title="Delete Segment"
-          description="Are you sure you want to delete this segment? This action cannot be undone."
-          confirmText="Delete"
+          title="Delete this segment?"
+          description="The contacts in it are kept. Only the segment is deleted."
+          confirmText="Delete segment"
           variant="destructive"
         />
       
diff --git a/apps/web/src/pages/segments/new.tsx b/apps/web/src/pages/segments/new.tsx
index 6404e3ed8..c1cc81d7e 100644
--- a/apps/web/src/pages/segments/new.tsx
+++ b/apps/web/src/pages/segments/new.tsx
@@ -62,12 +62,12 @@ export default function NewSegmentPage() {
           toast.warning('Segment created, but some contacts could not be added');
         }
       } else {
-        toast.success('Segment created successfully');
+        toast.success('Segment created');
       }
 
       void router.push('/segments');
     } catch (error) {
-      toast.error(error instanceof Error ? error.message : 'Failed to create segment');
+      toast.error(error instanceof Error ? error.message : 'Couldn’t create the segment. Try again.');
     } finally {
       setIsSubmitting(false);
     }
@@ -75,7 +75,7 @@ export default function NewSegmentPage() {
 
   return (
     <>
-      
+      
       
         

           {/* Header */}
@@ -84,7 +84,7 @@ export default function NewSegmentPage() {
               
             
             

-              
Create Segment

+              
Create segment

               

                 {segmentType === 'DYNAMIC'
                   ? 'Build complex audience filters with AND/OR logic'
@@ -123,12 +123,14 @@ export default function NewSegmentPage() {
             {/* Basic Info */}
             
               
-                Segment Details
+                Segment details
                 Give your segment a name and description
               
               
                 

-                  
+                  
                   
                 
-                  Filter Conditions
+                  Filter conditions
                   Build complex audience filters with AND/OR logic
                 
                 
@@ -186,7 +188,7 @@ export default function NewSegmentPage() {
             ) : (
               
                 
-                  Initial Members
+                  Initial members
                   
                     Optionally add contacts now — you can always add or remove members later
                   
@@ -196,7 +198,7 @@ export default function NewSegmentPage() {
                     selected={selectedContacts}
                     onChange={setSelectedContacts}
                     onAdd={async (emails, _subscribed) => setSelectedContacts(prev => [...new Set([...prev, ...emails])])}
-                    placeholder="Search and select contacts..."
+                    placeholder="Search and select contacts…"
                   />
                 
               
@@ -209,7 +211,7 @@ export default function NewSegmentPage() {
               
               
             

           
diff --git a/apps/web/src/pages/settings/index.tsx b/apps/web/src/pages/settings/index.tsx
index aec542951..da94b7f9c 100644
--- a/apps/web/src/pages/settings/index.tsx
+++ b/apps/web/src/pages/settings/index.tsx
@@ -146,7 +146,7 @@ export default function Settings() {
     if (router.query.success === 'true') {
       // Use setTimeout to defer state update, avoiding synchronous setState in effect
       const timer = setTimeout(() => {
-        setSuccessMessage('Subscription activated successfully! It may take a moment to update.');
+        setSuccessMessage('Subscription active. Billing details may take a minute to appear.');
         // Clear message and URL after 5 seconds
         setTimeout(() => {
           setSuccessMessage(null);
@@ -207,12 +207,12 @@ export default function Settings() {
       // Refresh projects list
       await projectsMutate();
 
-      setSuccessMessage('Project settings updated successfully');
+      setSuccessMessage('Project settings updated');
 
       // Clear success message after 3 seconds
       setTimeout(() => setSuccessMessage(null), 3000);
     } catch (error) {
-      setErrorMessage(error instanceof Error ? error.message : 'Failed to update project settings');
+      setErrorMessage(error instanceof Error ? error.message : 'Couldn’t save your project settings. Try again.');
     }
   };
 
@@ -234,13 +234,13 @@ export default function Settings() {
       // Refresh projects list
       await projectsMutate();
 
-      setSuccessMessage('API keys regenerated successfully');
+      setSuccessMessage('API keys regenerated');
       setDialog({type: 'none'});
 
       // Clear success message after 3 seconds
       setTimeout(() => setSuccessMessage(null), 3000);
     } catch (error) {
-      setErrorMessage(error instanceof Error ? error.message : 'Failed to regenerate API keys');
+      setErrorMessage(error instanceof Error ? error.message : 'Couldn’t regenerate your API keys. Try again.');
       setDialog({type: 'none'});
     }
   };
@@ -273,7 +273,7 @@ export default function Settings() {
         window.location.href = response.url;
       }
     } catch (error) {
-      setErrorMessage(error instanceof Error ? error.message : 'Failed to start checkout');
+      setErrorMessage(error instanceof Error ? error.message : 'Couldn’t open checkout. Try again in a moment.');
       setIsLoadingBilling(false);
     }
   };
@@ -299,7 +299,7 @@ export default function Settings() {
         window.location.href = response.url;
       }
     } catch (error) {
-      setErrorMessage(error instanceof Error ? error.message : 'Failed to open billing portal');
+      setErrorMessage(error instanceof Error ? error.message : 'Couldn’t open the billing portal. Try again in a moment.');
       setIsLoadingBilling(false);
     }
   };
@@ -313,7 +313,7 @@ export default function Settings() {
 
       await network.fetch('POST', `/users/@me/projects/${activeProject.id}/reset`);
 
-      setSuccessMessage('Project reset successfully. All data has been cleared.');
+      setSuccessMessage('Project reset. All campaigns, contacts, workflows, templates, and events are gone.');
       setDialog({type: 'none'});
       setResetConfirmText('');
 
@@ -322,7 +322,7 @@ export default function Settings() {
         window.location.reload();
       }, 1500);
     } catch (error) {
-      setErrorMessage(error instanceof Error ? error.message : 'Failed to reset project');
+      setErrorMessage(error instanceof Error ? error.message : 'Couldn’t reset the project. Try again.');
       setDialog({type: 'none'});
       setResetConfirmText('');
     }
@@ -337,7 +337,7 @@ export default function Settings() {
 
       await network.fetch('DELETE', `/users/@me/projects/${activeProject.id}`);
 
-      setSuccessMessage('Project deleted successfully. Redirecting...');
+      setSuccessMessage('Project deleted. Redirecting…');
       setDialog({type: 'none'});
       setDeleteConfirmText('');
 
@@ -349,7 +349,7 @@ export default function Settings() {
         window.location.href = '/';
       }, 1500);
     } catch (error) {
-      setErrorMessage(error instanceof Error ? error.message : 'Failed to delete project');
+      setErrorMessage(error instanceof Error ? error.message : 'Couldn’t delete the project. Try again.');
       setDialog({type: 'none'});
       setDeleteConfirmText('');
     }
@@ -376,7 +376,7 @@ export default function Settings() {
           {/* Header */}
           

             
Settings

-            
Manage your project settings and preferences

+            
Settings for this project.

           

 
           {/* Tabs */}
@@ -398,8 +398,7 @@ export default function Settings() {
               

               
                 
-                  Project Settings
-                  Update your project name and basic information
+                  Project settings
                 
                 
                   

@@ -409,9 +408,9 @@ export default function Settings() {
                         name="name"
                         render={({field}) => (
                           
-                            Project Name
+                            Project name
                             
-                              
+                              
                             
                             
                           
@@ -425,7 +424,7 @@ export default function Settings() {
                           name="tracking"
                           render={({field}) => (
                             
-                              Email Tracking
+                              Email tracking
                               
                               
                                 
@@ -518,7 +517,7 @@ export default function Settings() {
 
                       

                         
                       

                     
@@ -531,22 +530,22 @@ export default function Settings() {
                 
                   

                     

-                      API Credentials
+                      API keys
                       Use these keys to integrate with the Plunk API
                     

                     
                   

                 
                 
                   
                   
                     

                     

-                      Danger Zone
+                      Danger zone
                       
                         Irreversible actions that affect your project data
                       
@@ -576,11 +575,10 @@ export default function Settings() {
                       

                         

                           
-                          
Reset Project Data

+                          
Reset project data

                         

                         

-                          Clear all campaigns, contacts, workflows, templates, and events. This gives you a blank
-                          project to start fresh.
+                          Clear all campaigns, contacts, workflows, templates, and events.
                         

                         

                           Preserved:
@@ -588,7 +586,7 @@ export default function Settings() {
                         

                       

                       
                     

 
@@ -597,7 +595,7 @@ export default function Settings() {
                       

                         

                           
-                          
Delete Project Permanently

+                          
Delete project

                         

                         

                           Permanently delete this project and all associated data. This action{' '}
@@ -606,7 +604,7 @@ export default function Settings() {
                         

                         

                           
-                            Permanent Deletion
+                            Permanent deletion
                           
                           All data will be lost
                         

@@ -617,7 +615,7 @@ export default function Settings() {
                         onClick={() => setDialog({type: 'delete'})}
                         className="shrink-0"
                       >
-                        Delete Project
+                        Delete project
                       
                     

                   

@@ -634,8 +632,7 @@ export default function Settings() {
 
                 
                   
-                    Billing & Subscription
-                    Manage your subscription and billing information
+                    Billing
                   
                   
                     

@@ -669,7 +666,7 @@ export default function Settings() {
                           

                             

                               
-                              Active Subscription
+                              Active subscription
                             

                             

                               Your subscription is active. Manage your billing details, update payment methods, or
@@ -679,7 +676,7 @@ export default function Settings() {
 
                           

                             
                           

                         

@@ -689,19 +686,23 @@ export default function Settings() {
                           

                             

                               
-                              No Active Subscription
+                              No active subscription
                             

                             

-                              Start a subscription and support the development of Plunk. Activation places two charges
-                              of 1.00 on your card, in your billing currency: a one-time onboarding fee, and a second
-                              charge made straight afterwards to confirm your card accepts automatic monthly billing.
-                              Both are credited back to your account in full, so activation costs you nothing.
-                            

-                            

-                              Some cards — most often prepaid, virtual, and single-use cards — accept a payment you
-                              approve yourself but refuse recurring charges later. Checking upfront means you find out
-                              now rather than a month into using Plunk.
+                              Activation places two charges of 1.00 on your card, both credited back in full. It costs
+                              you nothing.
                             

+                            

+                              
+                                Why two charges?
+                              
+                              

+                                The first is a one-time onboarding fee. The second runs straight afterwards to confirm
+                                your card accepts automatic monthly billing. Prepaid, virtual, and single-use cards
+                                often accept a payment you approve yourself but refuse recurring charges later, so we
+                                check now rather than a month in.
+                              

+                            

                           

 
                           

@@ -710,7 +711,7 @@ export default function Settings() {
                                 onClick={() => handleStartSubscription(selectedCurrency)}
                                 disabled={isLoadingBilling}
                               >
-                                {isLoadingBilling ? 'Loading...' : 'Start Subscription'}
+                                {isLoadingBilling ? 'Loading…' : 'Start Subscription'}
                               
                             

 
@@ -792,11 +793,11 @@ export default function Settings() {
               ) : (
                 
                   
-                    Security Overview
+                    Security overview
                   
                   
                     

-                      {isLoadingSecurityMetrics ? 'Loading...' : 'Unable to load security metrics'}
+                      {isLoadingSecurityMetrics ? 'Loading…' : 'Unable to load security metrics'}
                     

                   
                 
@@ -826,15 +827,14 @@ export default function Settings() {
             
               
                 
-                Regenerate API Keys
+                Regenerate API keys?
               
               
-                
Are you sure you want to regenerate your API keys?

                 
                   
                   
-                    Current keys will be immediately invalidated. Any integrations using the old keys
-                    will stop working until updated.
+                    Your current keys stop working immediately. Every integration using them fails
+                    until you swap in the new keys.
                   
                 
               
@@ -844,7 +844,7 @@ export default function Settings() {
                 Cancel
               
               
             
           
@@ -896,7 +896,7 @@ export default function Settings() {
                 disabled={resetConfirmText !== 'RESET'}
                 className="w-full"
               >
-                Reset Data
+                Reset data
               
             
           
@@ -954,7 +954,7 @@ export default function Settings() {
                 disabled={deleteConfirmText !== 'DELETE'}
                 className="w-full"
               >
-                Delete Forever
+                Delete forever
               
             
           
diff --git a/apps/web/src/pages/templates/[id].tsx b/apps/web/src/pages/templates/[id].tsx
index 25b59a030..27fa66102 100644
--- a/apps/web/src/pages/templates/[id].tsx
+++ b/apps/web/src/pages/templates/[id].tsx
@@ -92,7 +92,7 @@ export default function TemplateEditorPage() {
       // Silent save - no toast notification
       void mutate();
     } catch (error) {
-      toast.error(error instanceof Error ? error.message : 'Failed to save template');
+      toast.error(error instanceof Error ? error.message : 'Couldn’t save the template. Try again.');
     } finally {
       setIsSubmitting(false);
     }
@@ -101,10 +101,10 @@ export default function TemplateEditorPage() {
   const handleDelete = async () => {
     try {
       await network.fetch('DELETE', `/templates/${id}`);
-      toast.success('Template deleted successfully');
+      toast.success('Template deleted');
       void router.push('/templates');
     } catch (error) {
-      toast.error(error instanceof Error ? error.message : 'Failed to delete template');
+      toast.error(error instanceof Error ? error.message : 'Couldn’t delete the template. Try again.');
     }
   };
 
@@ -128,10 +128,10 @@ export default function TemplateEditorPage() {
             
           
           

-            
Edit Template

+            
Edit template

             

               {isSubmitting
-                ? 'Saving...'
+                ? 'Saving…'
                 : hasChanges
                   ? Unsaved changes
                   : 'All changes saved'}
@@ -144,19 +144,18 @@ export default function TemplateEditorPage() {
           

             
               
-                Basic Information
-                Name and describe your template
+                Basic information
               
               
                 

-                  
+                  
                    setEditedTemplate({...editedTemplate, name: e.target.value})}
                     required
-                    placeholder="Welcome Email"
+                    placeholder="e.g., Welcome email"
                   />
                 

 
@@ -167,7 +166,7 @@ export default function TemplateEditorPage() {
                     type="text"
                     value={editedTemplate.description || ''}
                     onChange={e => setEditedTemplate({...editedTemplate, description: e.target.value})}
-                    placeholder="Sent to new subscribers"
+                    placeholder="e.g., Sent to new subscribers"
                   />
                 

               
@@ -175,8 +174,8 @@ export default function TemplateEditorPage() {
 
             
               
-                Template Type
-                Choose how this template should be treated
+                Template type
+                Transactional templates skip the subscription check and the footer.
               
               
                 

@@ -228,19 +227,18 @@ export default function TemplateEditorPage() {
           {/* Email Settings */}
           
             
-              Email Settings
-              Configure sender information and subject
+              Email settings
             
             
               

-                
+                
                  setEditedTemplate({...editedTemplate, subject: e.target.value})}
                   required
-                  placeholder="Welcome to our platform!"
+                  placeholder="e.g., Welcome to Acme"
                 />
                 
Use {'{{variableName}}'} for dynamic content

               

@@ -260,8 +258,7 @@ export default function TemplateEditorPage() {
           {/* Email Body */}
           
             
-              Email Body
-              Create your email using the visual editor or paste custom HTML
+              Email body
             
             
                setShowDeleteDialog(true)}
             >
               
-              Delete Template
+              Delete template
             
             
           

         
@@ -297,9 +294,9 @@ export default function TemplateEditorPage() {
         open={showDeleteDialog}
         onOpenChange={setShowDeleteDialog}
         onConfirm={handleDelete}
-        title="Delete Template"
-        description="Are you sure you want to delete this template? This action cannot be undone."
-        confirmText="Delete Template"
+        title={`Delete ${template.name}?`}
+        description="Campaigns already sent with it are unaffected. This can't be undone."
+        confirmText="Delete template"
         variant="destructive"
       />
     
diff --git a/apps/web/src/pages/templates/create.tsx b/apps/web/src/pages/templates/create.tsx
index 8e3ee64d5..78f10b885 100644
--- a/apps/web/src/pages/templates/create.tsx
+++ b/apps/web/src/pages/templates/create.tsx
@@ -58,17 +58,17 @@ export default function CreateTemplatePage() {
         type,
       });
 
-      toast.success('Template created successfully');
+      toast.success('Template created');
       void router.push(`/templates/${template.id}`);
     } catch (error) {
-      toast.error(error instanceof Error ? error.message : 'Failed to create template');
+      toast.error(error instanceof Error ? error.message : 'Couldn’t create the template. Try again.');
       setSaving(false);
     }
   };
 
   return (
     <>
-      
+      
       
         

           {/* Header */}
@@ -77,9 +77,9 @@ export default function CreateTemplatePage() {
               
             
             

-              
Create Template

+              
Create template

               

-                Create a reusable email template for campaigns and workflows
+                A reusable email for campaigns and workflows.
               

             

           

@@ -89,19 +89,18 @@ export default function CreateTemplatePage() {
             

               
                 
-                  Basic Information
-                  Name and describe your template
+                  Basic information
                 
                 
                   

-                    
+                    
                      setName(e.target.value)}
                       required
-                      placeholder="Welcome Email"
+                      placeholder="e.g., Welcome email"
                     />
                   

 
@@ -112,7 +111,7 @@ export default function CreateTemplatePage() {
                       type="text"
                       value={description}
                       onChange={e => setDescription(e.target.value)}
-                      placeholder="Sent to new subscribers"
+                      placeholder="e.g., Sent to new subscribers"
                     />
                   

                 
@@ -120,8 +119,8 @@ export default function CreateTemplatePage() {
 
               
                 
-                  Template Type
-                  Choose how this template should be treated
+                  Template type
+                  Transactional templates skip the subscription check and the footer.
                 
                 
                   

@@ -173,19 +172,18 @@ export default function CreateTemplatePage() {
             {/* Email Settings */}
             
               
-                Email Settings
-                Configure sender information and subject
+                Email settings
               
               
                 

-                  
+                  
                    setSubject(e.target.value)}
                     required
-                    placeholder="Welcome to our platform!"
+                    placeholder="e.g., Welcome to Acme"
                   />
                   
Use {'{{variableName}}'} for dynamic content

                 

@@ -205,8 +203,7 @@ export default function CreateTemplatePage() {
             {/* Email Body */}
             
               
-                Email Body
-                Create your email using the visual editor or paste custom HTML
+                Email body
               
               
                 
@@ -219,7 +216,7 @@ export default function CreateTemplatePage() {
                 Cancel
               
               
             

           
diff --git a/apps/web/src/pages/templates/index.tsx b/apps/web/src/pages/templates/index.tsx
index a59db796f..82e704c89 100644
--- a/apps/web/src/pages/templates/index.tsx
+++ b/apps/web/src/pages/templates/index.tsx
@@ -118,10 +118,10 @@ export default function TemplatesPage() {
 
     try {
       await network.fetch('DELETE', `/templates/${templateToDelete}`);
-      toast.success('Template deleted successfully');
+      toast.success('Template deleted');
       void mutate();
     } catch (error) {
-      toast.error(error instanceof Error ? error.message : 'Failed to delete template');
+      toast.error(error instanceof Error ? error.message : 'Couldn’t delete the template. Try again.');
     } finally {
       setTemplateToDelete(null);
     }
@@ -130,10 +130,10 @@ export default function TemplatesPage() {
   const handleDuplicate = async (templateId: string) => {
     try {
       await network.fetch('POST', `/templates/${templateId}/duplicate`);
-      toast.success('Template duplicated successfully');
+      toast.success('Template duplicated');
       void mutate();
     } catch (error) {
-      toast.error(error instanceof Error ? error.message : 'Failed to duplicate template');
+      toast.error(error instanceof Error ? error.message : 'Couldn’t duplicate the template. Try again.');
     }
   };
 
@@ -156,7 +156,7 @@ export default function TemplatesPage() {
       setRowSelection({});
       void mutate();
     } catch (error) {
-      toast.error(error instanceof Error ? error.message : 'Failed to delete templates');
+      toast.error(error instanceof Error ? error.message : 'Couldn’t delete those templates. Try again.');
     } finally {
       // ConfirmDialog closes itself after onConfirm resolves.
       setBulkDeleteStatus('idle');
@@ -355,16 +355,16 @@ export default function TemplatesPage() {
           {/* Header */}
           

             

-              
Email Templates

+              
Templates

               

-                Create and manage reusable email templates for your campaigns and workflows.{' '}
-                {data?.total ? `${data.total} total templates` : ''}
+                Reusable emails for campaigns and workflows.{' '}
+                {data?.total ? `${data.total} total` : ''}
               

             

             
@@ -383,7 +383,7 @@ export default function TemplatesPage() {
               
                setSearchInput(e.target.value)}
                 className="pl-10 pr-10 h-8 text-xs"
@@ -469,7 +469,7 @@ export default function TemplatesPage() {
                         
                       }
@@ -610,9 +610,9 @@ export default function TemplatesPage() {
           open={showDeleteDialog}
           onOpenChange={setShowDeleteDialog}
           onConfirm={handleDelete}
-          title="Delete Template"
-          description="Are you sure you want to delete this template? This action cannot be undone."
-          confirmText="Delete"
+          title="Delete this template?"
+          description="Campaigns already sent with it are unaffected. This can't be undone."
+          confirmText="Delete template"
           variant="destructive"
         />
 
@@ -620,9 +620,9 @@ export default function TemplatesPage() {
           open={showBulkDeleteDialog}
           onOpenChange={setShowBulkDeleteDialog}
           onConfirm={handleBulkDelete}
-          title={`Delete ${selectedIds.length} template${selectedIds.length === 1 ? '' : 's'}`}
-          description="Are you sure you want to delete the selected templates? This action cannot be undone. Templates referenced by a workflow step will block the operation."
-          confirmText="Delete"
+          title={`Delete ${selectedIds.length} template${selectedIds.length === 1 ? '' : 's'}?`}
+          description="Campaigns already sent with them are unaffected, and this can't be undone. A template used by a workflow step can't be deleted — if your selection includes one, nothing will be deleted."
+          confirmText="Delete templates"
           variant="destructive"
           status={bulkDeleteStatus}
         />
diff --git a/apps/web/src/pages/workflows/[id].tsx b/apps/web/src/pages/workflows/[id].tsx
index fd970f27d..2d4a2735e 100644
--- a/apps/web/src/pages/workflows/[id].tsx
+++ b/apps/web/src/pages/workflows/[id].tsx
@@ -113,11 +113,11 @@ export default function WorkflowEditorPage() {
     setDialog({type: 'cancelOne', executionId, cancelling: true});
     try {
       await network.fetch('DELETE', `/workflows/${id}/executions/${executionId}`);
-      toast.success('Execution cancelled successfully');
+      toast.success('Execution canceled');
       setDialog({type: 'none'});
       void mutate();
     } catch (error) {
-      toast.error(error instanceof Error ? error.message : 'Failed to cancel execution');
+      toast.error(error instanceof Error ? error.message : 'Couldn’t cancel the execution. Try again.');
       setDialog({type: 'cancelOne', executionId, cancelling: false});
     }
   };
@@ -127,11 +127,11 @@ export default function WorkflowEditorPage() {
     setDialog(d => (d.type === 'cancelAll' ? {...d, cancelling: true} : d));
     try {
       const result = await network.fetch<{cancelled: number}>('POST', `/workflows/${id}/executions/cancel-all`);
-      toast.success(`Successfully cancelled ${result.cancelled} execution(s)`);
+      toast.success(`Canceled ${result.cancelled} execution${result.cancelled === 1 ? '' : 's'}`);
       setDialog({type: 'none'});
       void mutate();
     } catch (error) {
-      toast.error(error instanceof Error ? error.message : 'Failed to cancel executions');
+      toast.error(error instanceof Error ? error.message : 'Couldn’t cancel those executions. Try again.');
       setDialog(d => (d.type === 'cancelAll' ? {...d, cancelling: false} : d));
     }
   };
@@ -304,10 +304,10 @@ export default function WorkflowEditorPage() {
       await network.fetch('PATCH', `/workflows/${id}`, {
         enabled: !workflow.enabled,
       });
-      toast.success(`Workflow ${!workflow.enabled ? 'enabled' : 'disabled'} successfully`);
+      toast.success(`Workflow ${!workflow.enabled ? 'enabled' : 'disabled'}`);
       void mutate();
     } catch (error) {
-      toast.error(error instanceof Error ? error.message : 'Failed to toggle workflow');
+      toast.error(error instanceof Error ? error.message : 'Couldn’t change the workflow. Try again.');
     }
   };
 
@@ -319,21 +319,21 @@ export default function WorkflowEditorPage() {
   }) => {
     try {
       await network.fetch('PATCH', `/workflows/${id}`, data);
-      toast.success('Workflow updated successfully');
+      toast.success('Workflow updated');
       void mutate();
       setDialog({type: 'none'});
     } catch (error) {
-      toast.error(error instanceof Error ? error.message : 'Failed to update workflow');
+      toast.error(error instanceof Error ? error.message : 'Couldn’t save the workflow. Try again.');
     }
   };
 
   const handleDelete = async () => {
     try {
       await network.fetch('DELETE', `/workflows/${id}`);
-      toast.success('Workflow deleted successfully');
+      toast.success('Workflow deleted');
       void router.push('/workflows');
     } catch (error) {
-      toast.error(error instanceof Error ? error.message : 'Failed to delete workflow');
+      toast.error(error instanceof Error ? error.message : 'Couldn’t delete the workflow. Try again.');
     }
   };
 
@@ -445,19 +445,18 @@ export default function WorkflowEditorPage() {
             
             
               

-                This workflow has {activeExecutionsCount} active execution
-                {activeExecutionsCount !== 1 ? 's' : ''}.{' '}
-                {!workflow.enabled && 'Even though the workflow is disabled, existing executions will continue. '}
-                To protect running workflows, you cannot:
+                {activeExecutionsCount} contact{activeExecutionsCount !== 1 ? 's are' : ' is'} part way
+                through this workflow
+                {!workflow.enabled && ', and disabling it does not stop them'}. Until they finish, you can't:
               

               
    
                 
  • Delete steps or transitions
    • 
-                
  • Modify step configurations (email templates, conditions, etc.)
    • 
-                
  • Change the workflow trigger
    • 
+                
  • Change step settings, such as templates or conditions
    • 
+                
  • Change the trigger
    • 
               

               

-                You can still rename steps and adjust their position. To make configuration changes, wait for executions
-                to complete or cancel them from the Executions tab.
+                Renaming and repositioning steps still works. To change anything else, wait them out or cancel them from
+                the Executions tab.
               

             
           
@@ -512,7 +511,7 @@ export default function WorkflowEditorPage() {
                   : 'border-transparent text-neutral-500 hover:text-neutral-700 hover:border-neutral-300'
               }`}
             >
-              Workflow Builder
+              Workflow builder
             
             

               
Sent
                         Opened
                         ClickedOpen RateClick RateOpen rateClick rate
                       

                     
                     

-                          Current Step
+                          Current step
                         
                         
                           Started
@@ -671,29 +670,28 @@ export default function WorkflowEditorPage() {
                 return handleCancelExecution(dialog.executionId);
               }
             }}
-            title="Cancel Execution"
+            title="Cancel this execution?"
             description={
               dialog.type === 'cancelOne' && executionsData?.executions ? (
                 

                   

-                    Are you sure you want to cancel the workflow execution for{' '}
+                    Stops this workflow for{' '}
                     
                       {executionsData.executions.find(e => e.id === dialog.executionId)?.contact.email ||
                         'this contact'}
                     
-                    ?
+                    .
                   

                   

-                    The contact will not receive any remaining emails or actions from this workflow. This action cannot
-                    be undone.
+                    They won't receive any remaining emails or actions from it. This can't be undone.
                   

                 

               ) : (
-                'Are you sure you want to cancel this execution?'
+                "The contact won't receive any remaining emails or actions from this workflow. This can't be undone."
               )
             }
-            confirmText="Cancel Execution"
-            cancelText="Keep Running"
+            confirmText="Cancel execution"
+            cancelText="Keep running"
             variant="destructive"
             status={dialog.type === 'cancelOne' && dialog.cancelling ? 'loading' : 'idle'}
           />
@@ -703,21 +701,20 @@ export default function WorkflowEditorPage() {
             open={dialog.type === 'cancelAll'}
             onOpenChange={open => !open && setDialog({type: 'none'})}
             onConfirm={handleCancelAllExecutions}
-            title="Cancel All Active Executions"
+            title="Cancel every active execution?"
             description={
               

                 

-                  Are you sure you want to cancel all {activeExecutionsCount} active execution
-                  {activeExecutionsCount !== 1 ? 's' : ''}?
+                  Stops this workflow for all {activeExecutionsCount} contact
+                  {activeExecutionsCount !== 1 ? 's' : ''} currently in it.
                 

                 

-                  All contacts currently in this workflow will be stopped and won't receive any remaining emails or
-                  actions. This action cannot be undone.
+                  They won't receive any remaining emails or actions. This can't be undone.
                 

               

             }
-            confirmText={`Cancel ${activeExecutionsCount} Execution${activeExecutionsCount !== 1 ? 's' : ''}`}
-            cancelText="Keep Running"
+            confirmText={`Cancel ${activeExecutionsCount} execution${activeExecutionsCount !== 1 ? 's' : ''}`}
+            cancelText="Keep running"
             variant="destructive"
             status={dialog.type === 'cancelAll' && dialog.cancelling ? 'loading' : 'idle'}
           />
@@ -727,9 +724,9 @@ export default function WorkflowEditorPage() {
             open={dialog.type === 'delete'}
             onOpenChange={open => !open && setDialog({type: 'none'})}
             onConfirm={handleDelete}
-            title="Delete Workflow"
-            description="Are you sure you want to delete this workflow? This action cannot be undone."
-            confirmText="Delete Workflow"
+            title={`Delete ${workflow.name}?`}
+            description="Its steps and execution history are deleted too. This can't be undone."
+            confirmText="Delete workflow"
             variant="destructive"
           />
         
@@ -796,11 +793,13 @@ function SettingsDialog({workflow, open, onOpenChange, onSave}: SettingsDialogPr
     
       
         
-          Workflow Settings
+          Workflow settings
         
         

           

-            
+            
              setName(e.target.value)} required />
           

 
@@ -816,7 +815,9 @@ function SettingsDialog({workflow, open, onOpenChange, onSave}: SettingsDialogPr
           
 
           

-            
+            
             

               
             

               
               

                 When enabled, contacts can enter this workflow multiple times. When disabled, contacts can only enter
@@ -884,7 +885,7 @@ function SettingsDialog({workflow, open, onOpenChange, onSave}: SettingsDialogPr
               Cancel
             
             
           
         

diff --git a/apps/web/src/pages/workflows/index.tsx b/apps/web/src/pages/workflows/index.tsx
index 0c6bc00ba..8a994b681 100644
--- a/apps/web/src/pages/workflows/index.tsx
+++ b/apps/web/src/pages/workflows/index.tsx
@@ -137,10 +137,10 @@ export default function WorkflowsPage() {
 
     try {
       await network.fetch('DELETE', `/workflows/${workflowToDelete}`);
-      toast.success('Workflow deleted successfully');
+      toast.success('Workflow deleted');
       void mutate();
     } catch (error) {
-      toast.error(error instanceof Error ? error.message : 'Failed to delete workflow');
+      toast.error(error instanceof Error ? error.message : 'Couldn’t delete the workflow. Try again.');
     } finally {
       setWorkflowToDelete(null);
     }
@@ -149,10 +149,10 @@ export default function WorkflowsPage() {
   const handleDuplicate = async (workflowId: string) => {
     try {
       await network.fetch('POST', `/workflows/${workflowId}/duplicate`);
-      toast.success('Workflow duplicated successfully');
+      toast.success('Workflow duplicated');
       void mutate();
     } catch (error) {
-      toast.error(error instanceof Error ? error.message : 'Failed to duplicate workflow');
+      toast.error(error instanceof Error ? error.message : 'Couldn’t duplicate the workflow. Try again.');
     }
   };
 
@@ -161,10 +161,10 @@ export default function WorkflowsPage() {
       await network.fetch('PATCH', `/workflows/${workflowId}`, {
         enabled: !currentlyEnabled,
       });
-      toast.success(`Workflow ${!currentlyEnabled ? 'enabled' : 'disabled'} successfully`);
+      toast.success(`Workflow ${!currentlyEnabled ? 'enabled' : 'disabled'}`);
       void mutate();
     } catch (error) {
-      toast.error(error instanceof Error ? error.message : 'Failed to toggle workflow');
+      toast.error(error instanceof Error ? error.message : 'Couldn’t change the workflow. Try again.');
     }
   };
 
@@ -187,7 +187,7 @@ export default function WorkflowsPage() {
       setRowSelection({});
       void mutate();
     } catch (error) {
-      toast.error(error instanceof Error ? error.message : 'Failed to delete workflows');
+      toast.error(error instanceof Error ? error.message : 'Couldn’t delete those workflows. Try again.');
     } finally {
       // ConfirmDialog closes itself after onConfirm resolves.
       setBulkDeleteStatus('idle');
@@ -434,13 +434,13 @@ export default function WorkflowsPage() {
             

               
Workflows

               

-                Automate your email campaigns with powerful workflows.{' '}
-                {data?.total ? `${data.total} total workflows` : ''}
+                Automated emails triggered by contact events.{' '}
+                {data?.total ? `${data.total} total` : ''}
               

             

             
           

@@ -458,7 +458,7 @@ export default function WorkflowsPage() {
               
                setSearchInput(e.target.value)}
                 className="pl-10 pr-10 h-8 text-xs"
@@ -543,7 +543,7 @@ export default function WorkflowsPage() {
                       action={
                         
                       }
                     />
@@ -714,9 +714,9 @@ export default function WorkflowsPage() {
           open={showDeleteDialog}
           onOpenChange={setShowDeleteDialog}
           onConfirm={handleDelete}
-          title="Delete Workflow"
-          description="Are you sure you want to delete this workflow? This action cannot be undone."
-          confirmText="Delete"
+          title="Delete this workflow?"
+          description="Its steps and execution history are deleted too. This can't be undone."
+          confirmText="Delete workflow"
           variant="destructive"
         />
 
@@ -724,9 +724,9 @@ export default function WorkflowsPage() {
           open={showBulkDeleteDialog}
           onOpenChange={setShowBulkDeleteDialog}
           onConfirm={handleBulkDelete}
-          title={`Delete ${selectedIds.length} workflow${selectedIds.length === 1 ? '' : 's'}`}
-          description="Are you sure you want to delete the selected workflows? This action cannot be undone. Workflows with active executions will block the operation."
-          confirmText="Delete"
+          title={`Delete ${selectedIds.length} workflow${selectedIds.length === 1 ? '' : 's'}?`}
+          description="Their steps and execution history go too, and this can't be undone. A workflow with active executions can't be deleted — if your selection includes one, nothing will be deleted."
+          confirmText="Delete workflows"
           variant="destructive"
           status={bulkDeleteStatus}
         />
@@ -767,7 +767,7 @@ function CreateWorkflowDialog({open, onOpenChange, onSuccess}: CreateWorkflowDia
         enabled: false,
       });
 
-      toast.success('Workflow created successfully');
+      toast.success('Workflow created');
       setName('');
       setDescription('');
       setEventName('');
@@ -778,7 +778,7 @@ function CreateWorkflowDialog({open, onOpenChange, onSuccess}: CreateWorkflowDia
       // Redirect to the workflow editor
       window.location.href = `/workflows/${workflow.id}`;
     } catch (error) {
-      toast.error(error instanceof Error ? error.message : 'Failed to create workflow');
+      toast.error(error instanceof Error ? error.message : 'Couldn’t create the workflow. Try again.');
     } finally {
       setIsSubmitting(false);
     }
@@ -788,18 +788,20 @@ function CreateWorkflowDialog({open, onOpenChange, onSuccess}: CreateWorkflowDia
     
       
         
-          Create New Workflow
+          Create new workflow
         
         

           

-            
+            
              setName(e.target.value)}
               required
-              placeholder="Welcome Email Sequence"
+              placeholder="e.g., Welcome sequence"
             />
           

 
@@ -809,14 +811,16 @@ function CreateWorkflowDialog({open, onOpenChange, onSuccess}: CreateWorkflowDia
               id="description"
               value={description}
               onChange={e => setDescription(e.target.value)}
-              placeholder="Send a series of welcome emails to new subscribers"
+              placeholder="e.g., Three emails over the first week"
               className="w-full px-3 py-2 border border-neutral-200 rounded-md text-sm focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-ring focus-visible:ring-offset-2"
               rows={3}
             />
           

 
           

-            
+            
             {/* Combobox: 可自由輸入 event name，同時提供已追蹤 event 的下拉建議 */}
             

               
             

               
               

                 When enabled, contacts can enter this workflow multiple times.
@@ -907,7 +911,7 @@ function CreateWorkflowDialog({open, onOpenChange, onSuccess}: CreateWorkflowDia
               Cancel